Subbly
Subbly is an AI-native subscription commerce platform for building and managing an online store, checkout, subscription flow, and automations.
What Subbly is
Subbly is an AI-native subscription commerce platform for building and managing an online store, checkout, subscription flow, and automations. It includes recurring billing, build-a-box, gifting, replenishment, memberships, a customer portal, and churn tools. Subscription-focused templates and a no-code drag-and-drop builder help shape a storefront, with custom HTML, CSS, and JavaScript available for additions. Subbly says storefronts work across iOS, iPadOS, Android, laptops, and desktop computers. Payment options include Stripe, PayPal, Braintree, Google Pay, Apple Pay, and Authorize.net. Shipping connections include Pirate Ship and ShipStation, with other shipping apps connectable through Zapier. Integrations and an API support connections to other apps. The company says chat and email support are available around the clock, with weekday live Launch Club sessions, and its team offers free migration from other platforms. Pricing is paid, with a 14-day trial; listed plans include $19.00 per month for Lite and $29.00 per month for Basic with annual billing. Subbly has no free plan and no direct accounting-platform integration, though CSV export, Zapier, and webhooks are alternatives.
Good
- Includes recurring billing, gifting, and replenishment.
- Offers a no-code website builder and subscription templates.
- Supports multiple payment gateways, including Apple Pay.
- Free migration includes products, customers, and subscribers.
- Round-the-clock chat and email support are available.
Watch out
- No free plan; the trial lasts 14 days.
- No direct integration with accounting platforms.
- Some listed plans add transaction fees.
Who it suits
Subbly suits subscription box, replenishment, membership, and build-a-box businesses, as well as subscription brands moving from general ecommerce platforms. It may also fit teams that want recurring billing, a customer portal, and subscription-specific store tools.
Verdict
Subbly brings storefront building, subscription management, payment options, and migration support into one platform. Check plan costs and transaction fees, and account for the lack of direct accounting integrations before choosing it.
Plans and prices
From Subbly's own pricing page, checked 5 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Lite | $19 a month | Existing sales channel · 2% + $0.19 per transaction · 0.25% on non-Stripe gateways · $19/month |
| Basic (annual billing) | $29 a month | Saves 25% · Website builder · 20 SKUs · 5 automation rules · 1 seat · 2 languages · $29/month billed yearly |
| Basic | $39 a month | Website builder · 20 SKUs · 5 automation rules · 1 seat · 2 languages · $39/month |
| Subbly (annual billing) | $59 a month | Saves 25% · Custom checkout · Own domain · 100 SKUs · 20 automation rules · 3 seats · 5 languages · $59/month billed yearly |
| Subbly | $69 a month | 1% + 12¢ per Stripe transaction · 1.25% on other gateways · 1 team member · 100 automations · 500 inventory items · $69/month · Billed monthly in USD |
| Subbly (plan comparison) | $79 a month | Custom checkout · Own domain · 100 SKUs · 20 automation rules · 3 seats · 5 languages · $79/month |
| Advanced (annual billing) | $119 a month | Saves 25% · Customizable bundles · 500 SKUs · API access · White-label option · 100 automation rules · 5 seats · $119/month billed yearly |
| Max | $149 a month | 15x agent usage · 5 team members · 200 automations · 750 inventory items · 5,000 actions a month · $149/month · Billed monthly in USD |
| Advanced | $159 a month | Customizable bundles · 500 SKUs · API access · White-label option · 100 automation rules · 5 seats · $159/month |
| Subbly X | $499 a month | Dedicated account manager · Shared Slack channel · Custom feature engineers · Unlimited team, automations and inventory · Transaction fee from 0.25% · From $499/month · Billed monthly in USD |
The facts
Each one read from Subbly's own pages, with the date it was checked.
What it does
- Accounting integration limit
- Subbly's help center says it does not have a direct integration with accounting platforms, while describing CSV export, Zapier, and webhooks as alternatives.checked 5 Oct 2026
- Integrations
- Subbly describes a broad set of app integrations and says it provides an API for custom integrations.checked 5 Oct 2026
- Migration
- Subbly says its team provides free migration from other platforms, including moving products, customers, and subscribers.checked 5 Oct 2026
- Payment gateways
- The help center lists Stripe, PayPal, PayPal through Braintree, Braintree, Google Pay, Apple Pay, and Authorize.net as supported payment gateways.checked 5 Oct 2026
- Security and privacy
- Subbly's GDPR page says it is committed to GDPR compliance and describes data export and deletion measures for customer data.checked 5 Oct 2026
- Shipping integrations
- Subbly says it natively integrates with Pirate Ship and ShipStation and can connect other shipping apps through Zapier.checked 5 Oct 2026
- Store building
- Subbly offers subscription-focused templates and a no-code drag-and-drop website builder, with options to add custom HTML, CSS, and JavaScript.checked 5 Oct 2026
- Subscription features
- The platform includes recurring billing, build-a-box, gifting, replenishment, memberships, a customer portal, and churn tools.checked 5 Oct 2026
- Support
- The company says chat and email support are available around the clock and Launch Club sessions run live every weekday.checked 5 Oct 2026
- What it does
- Subbly is an AI-native subscription commerce platform for designing and managing a store, checkout, subscription flow, and automations.checked 5 Oct 2026
- Who it is for
- Subbly names subscription box, replenishment, membership, and build-a-box founders, as well as established subscription brands switching from general ecommerce platforms, as target customers.checked 5 Oct 2026
Where it runs
- Device support
- Subbly says its storefront works across iOS, iPadOS, Android, laptops, and desktop computers.checked 5 Oct 2026
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