WooCommerce
The facts below are what the maker publishes about WooCommerce, checked and dated. Our editors have not written about it yet.
Plans and prices
From WooCommerce's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| WooCommerce core | Free | free download · no monthly subscription · unlimited products, orders and APIs |
| WooCommerce mobile app | Free | iPhone, iPad and Apple Watch · Android phones and tablets |
| Typical hosting | $25 a month | hosting cost for most stores · scales with traffic and performance needs · $25–$350/month |
| Extensions | $29 a year | à-la-carte extensions · annual pricing per extension · $29–$299/year per extension |
The facts
Each one read from WooCommerce's own pages, with the date it was checked.
What it does
- Abandoned cart recovery
- Yeschecked 20 Sep 2026
- Analytics
- WooCommerce connects with Google Analytics and provides reporting intended to support data-driven decisions.checked 15 Oct 2026
- API alternatives
- Developer documentation lists a Store API, Settings API, Payment Gateway API, Shipping Method API, Payment Token API and an experimental dual API with GraphQL.checked 15 Oct 2026
- B2B
- The platform supports wholesale pricing, advanced inventory management and account-based selling through its B2B capabilities.checked 15 Oct 2026
- Digital products
- Yeschecked 20 Sep 2026
- Documentation depth
- WooCommerce publishes a code reference covering internal classes, API objects and functions, alongside merchant and developer documentation.checked 15 Oct 2026
- Global selling
- Official pages describe multilingual content, multiple currencies, local payment methods and global tax compliance.checked 15 Oct 2026
- Hosting model
- self-hostedchecked 20 Sep 2026
- Install base
- WordPress.org lists more than 7 million active WooCommerce installations.checked 15 Oct 2026
- Latest notable release
- WooCommerce 10.9.0, released June 23, 2026, added checkout and dashboard performance work, admin UI polish and transactional email logging.checked 15 Oct 2026
- Licence
- WooCommerce core is released under the GNU General Public License version 3 or later.checked 15 Oct 2026
- Limit: add-on dependence
- Independent reviews repeatedly say advanced functions often require multiple plugins or paid extensions, increasing cost and maintenance complexity.checked 15 Oct 2026
- Limit: performance and updates
- Reviewers cite resource-heavy stores, plugin conflicts, disruptive updates and occasional glitches or breakage after updates.checked 15 Oct 2026
- Limit: setup complexity
- Reviewers commonly report that initial configuration and the large number of settings create a learning curve for less technical users.checked 15 Oct 2026
- Limit: support complaints
- Trustpilot reviewers report slow or unresponsive support, unresolved payment problems and long troubleshooting cycles.checked 15 Oct 2026
- Marketing
- WooCommerce promotes coupons, email marketing, upsells, cross-sells, Google Shopping, Facebook promotion and Mailchimp integration.checked 15 Oct 2026
- Marketplace
- The WooCommerce Marketplace offers more than 1,000 free and paid extensions.checked 15 Oct 2026
Where it runs
- App marketplace
- Yeschecked 20 Sep 2026
The company
- Company facts
- Automattic Inc. is WooCommerce's parent company; Automattic was founded in August 2005, is headquartered in San Francisco and reports 1,447 employees.checked 15 Oct 2026
- Company profile
- Gartner lists WooCommerce as founded in 2005, headquartered in San Francisco, with 201–500 employees and Automattic as parent company.checked 15 Oct 2026
- Founded
- 2005checked 23 Sep 2026
- Headquarters
- San Francisco, California, USAchecked 23 Sep 2026
- Ownership
- Automattic acquired WooThemes, the company behind WooCommerce, in 2015.checked 15 Oct 2026
Money
- Free plan
- Yeschecked 20 Sep 2026
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- 1
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Bagisto
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