Recurpay

Recurpay is a Shopify app for merchants selling recurring physical or digital products, including replenishment orders and subscription boxes. It suits stores that want subscribers to manage routine changes themselves and need automated retries for failed payments. Its core subscription tools start at a modest monthly price, but the higher tiers are where advanced analytics, integrations and growth features appear.

Overview

Merchants can offer pay-as-you-go subscriptions at weekly, monthly, bi-monthly or custom intervals, as well as prepaid delivery plans. That range accommodates different purchase rhythms, from regular replenishment to scheduled boxes. Support for both physical and digital products broadens its use beyond conventional shipped goods.

The subscriber portal handles skipping, pausing, swapping, changing items, rescheduling and cancellation. That gives customers control over common subscription changes without requiring merchants to process each request. Smart dunning automatically retries failed recurring payments, a useful recovery mechanism, though retries cannot guarantee a successful payment.

Analytics cover MRR, churn, lifetime value, retention and subscriber growth. The Shopify listing names Klaviyo, Omnisend, Mailchimp, Stripe, ShopPay, PayPal, Zapier, Make, Yotpo and Judge.me as compatible services; Recurpay also names Mollie, Cashfree, PayU, Razorpay and Stripe as payment partners. Its advertised 24/7 live human support and onboarding help may matter to merchants migrating an existing subscription program, and the Shopify listing describes migration from other apps as white-glove with zero data loss.

Key features

• Self-service portal: Subscribers can make a broad range of plan changes, including pauses and cancellations. This reduces the merchant's role in routine account maintenance.
• Flexible billing: Weekly, monthly, bi-monthly and custom pay-as-you-go intervals plus prepaid delivery plans can suit varied products and customer preferences.
• Failed-payment retries: Automatic retries address failed recurring charges without relying on manual follow-up for every case.
• Subscription analytics: MRR, churn, LTV, retention and subscriber growth provide measures of revenue and subscriber behavior.
• Store connections and migration: Named marketing, payment and automation integrations support a connected Shopify setup. White-glove migration is a meaningful draw for merchants moving from another subscription app.

Pricing

The Development stores plan costs nothing and is free for all development stores. It includes a 0% transaction fee, subscription analytics, the customer portal and automatic payment recovery. It is a useful environment for development stores, but it is not a general free tier for operating stores.

Launch costs $9 a month, billed per month, with a 14-day free trial. It includes a 0% transaction fee, unlimited subscriptions, pay-as-you-go and prepaid plans, a customizable widget, the customer portal and automatic payment recovery. This is the clearest fit for a merchant wanting the core subscription operation without paying for the higher-tier tools.

Grow costs $19 a month, billed per month, and adds bots for discounts, gifts and swaps, email campaigns, Build a Box, an AI and code editor for widgets, advanced analytics, integrations, API and webhooks. It also has a 0% transaction fee and a 14-day free trial. Choose it when those expansion and customization tools justify doubling Launch's monthly price; merchants content with core subscriptions may not need the upgrade.

Scale costs $99 a month, billed per month. It includes everything in Grow, up to $100K in subscription revenue, an AI chatbot and high-performance infrastructure, with a 0% transaction fee. The revenue cap is central to the decision: stores approaching or exceeding that level should weigh it carefully rather than assume the plan is unlimited. Scale is aimed at businesses that need its infrastructure and added tools, not stores just starting subscriptions.

Platforms

Recurpay is available on web and through an API, with a native storefront for Shopify. Its role is specifically Shopify subscription selling rather than a general-purpose subscription platform.

Who it's for

Recurpay is a strong candidate for Shopify merchants who sell repeat-purchase physical or digital products, want customers to manage their own subscriptions, and value automated payment recovery. Launch fits stores that need the core workflow at $9 a month; Grow makes more sense when its extra commerce, analytics and integration tools are needed. The development-store plan is for building, not a substitute for a live-store free plan.

It is less compelling for a merchant seeking a broadly usable free operating tier or one that does not need Shopify-specific subscription management. Scale's $100K subscription-revenue limit also deserves attention from larger businesses.

Pros and cons

• Pro: Subscribers can skip, pause, swap, reschedule or cancel on their own, covering common requests without merchant intervention.
• Pro: Launch combines unlimited subscriptions, prepaid and pay-as-you-go plans, payment recovery and a 0% transaction fee for $9 a month.
• Pro: The combination of onboarding help and advertised white-glove migration can ease a move from another app.
• Con: The free plan is restricted to development stores, so live merchants need a paid plan.
• Con: Advanced analytics, integrations, API and webhooks, and several merchandising tools are reserved for Grow rather than Launch.
• Con: Scale's included subscription revenue is capped at up to $100K, a material constraint for a high-volume store.

Alternatives

PayWhirl is worth considering for merchants who prefer a free starting tier: its Starter plan is free with a 3.0% per-transaction fee, with payment gateway processing fees also applying. Seal Subscriptions offers a lower-priced entry point at $5.95 a month for up to 100 total subscriptions, with a 0% transaction fee and a 30-day free trial; it is the more relevant comparison for a smaller subscription count.

Appstle Subscriptions has a free plan capped at up to $500 in subscriptions per month and includes pay-as-you-go and prepaid subscriptions plus 24/7 human support, making it an option for merchants whose volume fits that ceiling. Loop Subscriptions has a free plan limited to 50 active subscriptions, with a mobile-friendly portal, subscription alerts, and growth and revenue analytics; it may suit a store whose subscriber count stays within that cap.

Lesuto is another alternative. RecurrinGO! is also an alternative. Subi Subscriptions offers a free-for-development-stores plan with no transaction fees, memberships, recurring payments, a portal and bundles, making it a nearby option for Shopify merchants comparing development-store tiers. Lemon Squeezy has no monthly ecommerce charge but applies a 5% + $0.50 transaction fee when sales are generated, so it is the alternative to weigh when avoiding a monthly fee matters more than avoiding per-sale charges. Browse more options in Subscription Ecommerce Software.

Verdict

Recurpay is a sound fit for Shopify merchants who want flexible recurring plans, a capable customer portal and automatic payment retries in one subscription app. Launch's unlimited subscriptions and 0% transaction fee make the entry paid tier a persuasive starting point. Look elsewhere if a live-store free tier is essential, and examine Scale's revenue cap before relying on it for a larger subscription business.