Knock CRM

Overview

Knock CRM is a leasing and marketing platform built for multifamily property teams. It suits operators who need to coordinate prospect communications and tours across a portfolio, especially when marketing attribution is a priority. Its breadth is appealing, but custom pricing and a focus on multifamily make it a poor fit for teams outside that market.

Key features

Knock brings SMS, email, Facebook Messenger, chatbot, live chat, and phone into one prospect-facing workflow. Automated emails and texts can qualify inbound leads and keep responses moving; prospects can also schedule tours themselves through Knock Now. Knockbot extends that access around the clock, handling tour scheduling, pricing and availability questions, and common leasing queries. Together, these tools can reduce delays between inquiry and tour, though teams should weigh the value of consolidating these channels against the cost of a paid, custom-priced system.

For staff, the platform centralizes referrals, browser-based calling, and prospect history in a guest card that can show visits and leases across a portfolio. An automated dashboard brings daily leasing tasks together, while the Engagement Score tracks responsiveness through completed tasks. That combination gives managers a way to monitor follow-through, not just collect leads. It is most relevant to teams managing multiple properties or a shared leasing operation.

Marketing attribution is a stronger point of distinction: dynamic number insertion and UTM tracking help identify lead sources, while multi-touch reporting follows prospect journeys across touchpoints. This gives marketing teams more to work with than a simple inquiry count when reviewing where prospects convert.

The iOS companion supports prospect messaging, engagement scores, walk-in greetings, quotes, an appointment calendar, live availability, quick replies, and lead forms. APIs let customers build workflows and applications using Knock data, which can matter to teams with specific operational needs but also calls for internal technical capacity. Knock identifies integrations with AMSI, Yardi, ResMan, RealPage, Entrata, and MRI, making property-system fit an important point to confirm before committing.

Knock states that it uses encrypted user sessions, single sign-on, Veracode static application security testing, Rapid7 dynamic testing, and Splunk security monitoring. It also announced a SOC 2 Type 1 assessment covering Knock CRM and Knock Tours, states compliance with TCPA, CAN-SPAM, and CCPA, and reports uptime above 99%. These controls and claims will matter to IT and compliance stakeholders evaluating a leasing platform.

Pricing

Knock CRM is paid, with custom pricing. No plan tiers, seat allowances, usage quotas, trial length, or renewal terms are given, so buyers should request a quote and establish how pricing scales across properties and users before comparing costs. Because there is no stated free plan or entry tier, it is harder for a small team to assess the product with limited commitment.

Platforms

Knock supports web, iOS, and API access. The mobile app is geared to leasing staff in the field, while API access gives customers a route to custom workflows. Android is not among the stated platforms, so teams relying on Android phones should check their coverage needs before choosing Knock.

Who it's for

Knock is designed for multifamily property management companies and leasing teams. Its stated audiences include operations executives, marketing directors, property owners, property managers, leasing staff, and IT teams. It is a better match for organizations that need portfolio-wide lead handling, tour scheduling, and attribution than for general-purpose sales teams or businesses outside multifamily housing.

Pros and cons

• Pros: Self-scheduled tours, automated follow-up, and an always-on chatbot help prospects move forward without waiting for staff availability.
• Pros: Multi-touch attribution, dynamic number insertion, and UTM tracking give marketing teams several ways to examine lead sources and conversion journeys.
• Pros: Portfolio prospect history, shared task visibility, and property-system integration partners support coordinated leasing operations.
• Cons: Custom pricing and no stated plan structure leave teams without a clear way to estimate cost or compare included capacity.
• Cons: The product is purpose-built for multifamily, so organizations seeking a broad CRM for other industries should look elsewhere.
• Cons: The stated mobile platform is iOS; Android teams should confirm their options before relying on mobile workflows.

Alternatives

LeadSimple is worth considering for teams prioritizing a shared inbox and IVR phone menu; its Phone + Inbox Core plan is $29 a month, billed $35 month-to-month, and it has a free trial. Ayillo CRM may suit teams seeking resident records, document storage, a resident portal, and maintenance tools; its Core workspace is $49 a month and includes the first 5 units, with a free trial. Letfold offers published property and staff limits: Starter is £29 a month for 50 properties, 5 staff users, and 1 branch, while Pro is £79 a month; it has a free trial. MagicDoor is another paid option, with Android, API, iOS, and web platforms and an Advanced AI Assistant plan starting at 25 units. Rent Dynamics CRM is a web-based paid alternative with pricing available by contacting the vendor. Anyone Home is a web-based paid platform for readers who want to request a demo. ResidentIQ CRM is another web-based paid option. Union uses custom per-unit pricing by product, with a quote on the first call and payment for products deployed.

For broader comparisons, see Property Management CRM Software and Property Leasing Software.

Verdict

Multifamily operators that want leasing communications, tour scheduling, task oversight, and marketing attribution in one system should put Knock CRM on their shortlist. Its strongest case is the connection between prospect self-service and portfolio-level reporting; its main reason to look elsewhere is the lack of transparent plan pricing, particularly for smaller teams that need to control costs.