Union

C tier on Property Management CRM SoftwareScore 6.2 · #11 of 29

Android app: Not listed
Free plan: No
Runs on: Web

gounion.com

Summary

Union is a CRM for multifamily housing that brings prospect and resident interactions across leasing, applications, renewals, and revenue onto a renter record. Calls, texts, emails, tours, and applications appear in a prospect timeline with actions logged. Its voice agent can answer calls, qualify prospects, check availability and pricing, arrange tours, and pass context to a person. Web chat uses live CRM data to respond to prospects and can hand conversations off. Agent Assist suggests replies and surfaces renter or property details during voice, chat, and SMS conversations, while employees decide what to send. The leasing workflow includes applications, credit and background screening through TransUnion, income verification through Mastercard, document generation, and e-signature. Renewals use the resident's existing record, with operators deciding which outreach AI handles and which conversations staff own. Union says it works with Yardi, RealPage, ResMan, and Entrata while leaving the existing property management system in place. Pricing is custom, per unit and by product, and requires a quote.

Who it is for

Union is designed for multifamily owner-operators, property management companies, centralized or hybrid leasing teams, and growing regional or national portfolios. It may suit organizations seeking a renter record that spans prospect communications, applications, and renewals.

What is good

Combines calls, texts, emails, tours, and applications
Voice agent can qualify prospects and book tours
Web chat uses live CRM data
Application workflow includes screening and e-signature
Works with four named property management systems

What to know first

Pricing requires a custom quote
Pricing is per unit and by product
AI handling choices remain with operators and employees

Verdict

Union brings leasing interactions and application tasks into a CRM organized around renter records, with options for staff handoff. Since pricing is custom and the product targets multifamily operations, request terms that match the products and portfolio needs.

Union plans and pricing

All plans

Custom pricing Not published Per unit, by product; quote on the first call Pay for products deployed · pricing details require a quote gounion.com · 3 Oct 2026

Compared on property management CRM software

Lead capture: Yesgounion.com
Leasing pipeline: Yesgounion.com
Applicant messaging: Yesgounion.com
Contact history: Yesgounion.com
SMS messaging: Yesgounion.com
Property software sync: Yesgounion.com

Facts

Product: Union is an AI-powered CRM for multifamily housing that brings marketing, leasing, applications, renewals, and resident revenue onto one renter record.gounion.com · 3 Oct 2026
Intended customers: Union is built for multifamily owner-operators, management companies, centralized or hybrid leasing teams, and growing regional or national portfolios.gounion.com · 3 Oct 2026
CRM: The CRM combines calls, texts, emails, tours, and applications on a unified prospect timeline, with interactions and actions logged on the record.gounion.com · 3 Oct 2026
Voice AI: The voice agent answers calls, qualifies prospects, checks availability and pricing, books tours, and can hand off to a person with conversation context.gounion.com · 3 Oct 2026
Web chat: Union’s web chat answers prospects around the clock using live CRM data and can hand the conversation to a person.gounion.com · 3 Oct 2026
Agent Assist: Agent Assist suggests responses and surfaces renter or property context during SMS, chat, and voice conversations, while the employee controls what is sent.gounion.com · 3 Oct 2026
Leasing workflow: Applications, credit and background screening through TransUnion, income verification through Mastercard, document generation, and e-signature are handled in one flow.gounion.com · 3 Oct 2026
Renewals: Renewals use the resident’s existing record, and operators can choose where AI handles routine outreach and where a person owns the conversation.gounion.com · 3 Oct 2026
Integrations: Union says it works with Yardi, RealPage, ResMan, and Entrata, while leaving the property management system in place.gounion.com · 3 Oct 2026
AI governance: Union says its AI is designed for Fair Housing consistency and that interactions are logged, documented, and auditable.gounion.com · 3 Oct 2026
Knowledge controls: Union’s team-controlled knowledge base uses multi-step approval and flags information as unanswered, confirmed, unconfirmed, or contested.gounion.com · 3 Oct 2026
Support: Union says Customer Success is on-site for kickoff, customers receive direct Slack access to its team, and Product holds weekly customer working sessions.gounion.com · 3 Oct 2026
Implementation: Union says most operators go live about 30 days after kickoff.gounion.com · 3 Oct 2026
Company: Union says it was founded in 2018 and is headquartered in Austin, Texas.gounion.com · 3 Oct 2026