Union
Union is a CRM for multifamily housing that brings prospect and resident interactions across leasing, applications, renewals, and revenue onto a renter record.
What Union is
Union is a CRM for multifamily housing that brings prospect and resident interactions across leasing, applications, renewals, and revenue onto a renter record. Calls, texts, emails, tours, and applications appear in a prospect timeline with actions logged. Its voice agent can answer calls, qualify prospects, check availability and pricing, arrange tours, and pass context to a person. Web chat uses live CRM data to respond to prospects and can hand conversations off. Agent Assist suggests replies and surfaces renter or property details during voice, chat, and SMS conversations, while employees decide what to send. The leasing workflow includes applications, credit and background screening through TransUnion, income verification through Mastercard, document generation, and e-signature. Renewals use the resident's existing record, with operators deciding which outreach AI handles and which conversations staff own. Union says it works with Yardi, RealPage, ResMan, and Entrata while leaving the existing property management system in place. Pricing is custom, per unit and by product, and requires a quote.
Good
- Combines calls, texts, emails, tours, and applications
- Voice agent can qualify prospects and book tours
- Web chat uses live CRM data
- Application workflow includes screening and e-signature
- Works with four named property management systems
Watch out
- Pricing requires a custom quote
- Pricing is per unit and by product
- AI handling choices remain with operators and employees
Who it suits
Union is designed for multifamily owner-operators, property management companies, centralized or hybrid leasing teams, and growing regional or national portfolios. It may suit organizations seeking a renter record that spans prospect communications, applications, and renewals.
Verdict
Union brings leasing interactions and application tasks into a CRM organized around renter records, with options for staff handoff. Since pricing is custom and the product targets multifamily operations, request terms that match the products and portfolio needs.
Plans and prices
From Union's own pricing page, checked 3 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Custom pricing | Priced on request | Pay for products deployed · pricing details require a quote · Per unit, by product; quote on the first call |
The facts
Each one read from Union's own pages, with the date it was checked.
What it does
- Agent Assist
- Agent Assist suggests responses and surfaces renter or property context during SMS, chat, and voice conversations, while the employee controls what is sent.checked 3 Oct 2026
- AI governance
- Union says its AI is designed for Fair Housing consistency and that interactions are logged, documented, and auditable.checked 3 Oct 2026
- CRM
- The CRM combines calls, texts, emails, tours, and applications on a unified prospect timeline, with interactions and actions logged on the record.checked 3 Oct 2026
- Implementation
- Union says most operators go live about 30 days after kickoff.checked 3 Oct 2026
- Integrations
- Union says it works with Yardi, RealPage, ResMan, and Entrata, while leaving the property management system in place.checked 3 Oct 2026
- Intended customers
- Union is built for multifamily owner-operators, management companies, centralized or hybrid leasing teams, and growing regional or national portfolios.checked 3 Oct 2026
- Knowledge controls
- Union’s team-controlled knowledge base uses multi-step approval and flags information as unanswered, confirmed, unconfirmed, or contested.checked 3 Oct 2026
- Leasing workflow
- Applications, credit and background screening through TransUnion, income verification through Mastercard, document generation, and e-signature are handled in one flow.checked 3 Oct 2026
- Product
- Union is an AI-powered CRM for multifamily housing that brings marketing, leasing, applications, renewals, and resident revenue onto one renter record.checked 3 Oct 2026
- Renewals
- Renewals use the resident’s existing record, and operators can choose where AI handles routine outreach and where a person owns the conversation.checked 3 Oct 2026
- Support
- Union says Customer Success is on-site for kickoff, customers receive direct Slack access to its team, and Product holds weekly customer working sessions.checked 3 Oct 2026
- Voice AI
- The voice agent answers calls, qualifies prospects, checks availability and pricing, books tours, and can hand off to a person with conversation context.checked 3 Oct 2026
- Web chat
- Union’s web chat answers prospects around the clock using live CRM data and can hand the conversation to a person.checked 3 Oct 2026
The company
- Company
- Union says it was founded in 2018 and is headquartered in Austin, Texas.checked 3 Oct 2026
- Founded
- 2018checked 28 Sep 2026
- Headquarters
- Austin, Texas, United Stateschecked 28 Sep 2026
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