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Customermates vs Union

Customermates logo

Customermates

8.0#1 in property management crm softwareFrom €12 a month
Free planWebAPILinuxSelf-hosted
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Union logo

Union

5.4#25 in property management crm software
Web
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What both publish

FactCustomermatesUnion
HeadquartersMannheim, GermanyAustin, Texas, United States
ProductCustomermates is an AI-native CRM for small client-facing teams, combining configurable CRM records with external or built-in AI assistance.Union is an AI-powered CRM for multifamily housing that brings marketing, leasing, applications, renewals, and resident revenue onto one renter record.

Customermates plans

  • Starter€12 a month
  • Pro€29 a month
  • Business€69 a month
  • Self-HostedFree
  • EnterprisePriced on request

Union plans

  • Custom pricingPriced on request

Pick Customermates if…

It suits teams that want a web CRM with a visual pipeline and email sync, especially those using external AI clients or workflow integrations. Teams needing a shared inbox can consider Pro or Business.

Pick Union if…

Union is designed for multifamily owner-operators, property management companies, centralized or hybrid leasing teams, and growing regional or national portfolios. It may suit organizations seeking a renter record that spans prospect communications, applications, and renewals.

Charts they share