IteroJM
IteroJM is web-based customer journey mapping software for product, CX, and service design teams.
What IteroJM is
IteroJM is web-based customer journey mapping software for product, CX, and service design teams. Its shared workspace connects journey maps, personas, interview research, evidence, and metrics. Users can build maps with drag-and-drop lanes and stages, then link maps with metrics. They can upload or record interviews, generate transcripts, and organize qualitative findings into jobs to be done, pain points, opportunities, and insight cards. Personas, interviews, touchpoints, and evidence can be connected in a shared flow. Metrics workflows include Google Sheets alongside stage-level metrics and chart cards. Workspace permissions distinguish owners and members. The free Starter plan costs nothing and includes one journey map, one persona, one metric, and one manager seat, with Community Support. Pro costs $49 a month and includes 10 maps, 10 personas, three metrics, and three manager seats. Enterprise costs $79 a month and offers unlimited maps, personas, metrics, and manager seats. Annual billing is offered with a stated 20% saving.
Good
- Connects maps, personas, interviews, and evidence
- Turns interviews into transcripts and insight cards
- Includes Google Sheets metrics workflows
- Free Starter plan is available
Watch out
- Starter includes only one journey map
- Starter includes one manager seat
- Only web is listed as a platform
Who it suits
IteroJM suits product, customer experience, and service design teams that want to connect journey maps with research and metrics. The free Starter tier is a small-scale option for a workspace needing one map, persona, metric, and manager seat.
Verdict
IteroJM combines journey mapping with qualitative research and linked metrics in a shared workspace. Its free tier has limited map and seat allowances, while paid tiers expand those limits.
Plans and prices
From IteroJM's own pricing page, checked 7 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | Free | 1 Journey Maps · 1 Persona · 1 Metrics · 1 manager seat · Community Support |
| Pro | $49 a month | 10 Journey Maps · 10 Personas · 3 Metrics · 3 manager seats · Priority Support |
| Enterprise | $79 a month | Unlimited Maps · Unlimited Personas · Unlimited Metrics · Unlimited manager seats · Custom Contacts |
The facts
Each one read from IteroJM's own pages, with the date it was checked.
Money
- Annual billing
- The pricing section offers a yearly option and says it saves 20%.checked 7 Oct 2026
The company
- Headquarters
- Kyiv, Ukrainechecked 28 Sep 2026
- Maker location
- The site footer lists Kyiv, Ukraine.checked 7 Oct 2026
What it does
- Intended users
- The site describes the product for product, CX, and service design teams.checked 7 Oct 2026
- Journey maps
- Users can edit journey maps with drag-and-drop structured lanes and stages, and connect linked maps and metrics.checked 7 Oct 2026
- Metrics integration
- The metrics workflow includes Google Sheets workflows alongside stage-level metrics and chart cards.checked 7 Oct 2026
- Personas and evidence
- The product connects personas, interviews, touchpoints, and evidence in a shared flow.checked 7 Oct 2026
- Product
- IteroJM is customer journey mapping software for product and CX teams.checked 7 Oct 2026
- Research and insights
- Users can upload or record interviews, generate transcripts, and turn qualitative research into JTBD, pain points, opportunities, and structured insight cards.checked 7 Oct 2026
- Shared workspace
- The product provides shared journey editing and workspace permissions for owners and members.checked 7 Oct 2026
- Support
- Starter includes Community Support, Pro includes Priority Support, and Enterprise lists Custom Contacts.checked 7 Oct 2026
