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Exec

Exec is a web and API training platform that combines AI roleplays, recorded-call scoring, and coaching.

Place
#5 of 26
Score
7.3
Exec's website

What Exec is

Exec is a web and API training platform that combines AI roleplays, recorded-call scoring, and coaching. Teams can create practice scenarios with configurable characters and receive immediate feedback, including for high-stakes conversations. The platform scores recorded calls against customizable rubrics to highlight skill gaps and coaching opportunities; those results can queue targeted roleplays for further practice. Learning resources include courses, structured programs, a Knowledge Hub, and live one-to-one coaching. Exec serves revenue teams and people and learning teams working on sales readiness, employee training, leadership development, and compliance certification. It says it works with Gong, Chorus, Zoom, Microsoft Teams, and other major call recording platforms. Plan limits vary: the free tier includes up to three basic seats and limited courses, programs, roleplays, and credits, while higher plans list larger seat allowances or unlimited roleplays. Exec states that customer data is not used to train or improve AI models.

Good

  • AI roleplays support custom scenarios and characters.
  • Call scoring uses customizable rubrics.
  • Scoring can queue targeted roleplays.
  • Includes courses, programs, a Knowledge Hub, and live coaching.
  • Free plan and 14-day trial are listed.

Watch out

  • Free plan is limited to three basic seats.
  • Starter and Professional plans have seat minimums.
  • Paid plans are billed annually.

Who it suits

It suits revenue, people, and learning teams that want roleplay practice tied to call feedback and coaching. It also serves teams working on employee training, leadership development, or compliance certification.

Verdict

Exec links conversation practice with recorded-call scoring and learning tools. Its free plan offers a limited starting point, while paid plans begin at $20 per user per month billed annually.

Plans and prices

From Exec's own pricing page, checked 14 Oct 2026.

All about pricing
PlanPriceWhat it gives you
Free PlanFreeup to 3 basic seats · up to 2 courses · up to 5 programs · 5 roleplay sessions per user/year · 500 one-time platform credits
Starter$20 a month5 full-seat minimum · up to 50 basic seats · up to 10 courses · up to 5 programs · 5 GB Knowledge Hub storage · 500 credits per full seat/month · 10 roleplay sessions per user/month · up to 50 custom scenarios · annually
Professional$39 a month15 full-seat minimum · up to 200 basic seats · up to 50 courses · unlimited programs · 50 GB Knowledge Hub storage · 750 credits per full seat/month · unlimited roleplays · unlimited custom scenarios · annually
EnterprisePriced on requestcustom seats · unlimited courses, programs, storage, roleplays and scenarios · 1,000 credits per full seat/month · SSO/SAML/OIDC · SCIM · RBAC · API access · custom integrations · annually

The facts

Each one read from Exec's own pages, with the date it was checked.

What it does

AI data use
Exec says customer data is not used to train or improve its AI models.checked 14 Oct 2026
AI roleplays
Users practice voice conversations with adaptive AI personas, custom scenarios and immediate feedback.checked 14 Oct 2026
API
The REST API is an Enterprise capability according to Exec's pricing and launch announcement.checked 14 Oct 2026
Audience
Exec serves revenue teams as well as people and learning teams with sales readiness, employee training, leadership development, and compliance certification.checked 3 Oct 2026
Call recorder integrations
Exec says it works with Gong, Chorus, Zoom, Microsoft Teams, and other major call recording platforms.checked 3 Oct 2026
Call-recorder integrations
G2's product profile names Gong, Chorus and Fireflies as call-scoring integrations.checked 14 Oct 2026
Call scoring
The platform analyzes recorded customer conversations against customizable rubrics to expose skill gaps and coaching opportunities.checked 14 Oct 2026
Certification
Administrators can set certification gates, issue certificates and configure expiration and renewal tracking.checked 14 Oct 2026
Coaching loop
Call scoring can queue targeted AI roleplays so representatives can practice scenarios related to detected gaps.checked 3 Oct 2026
Courses
Exec can generate editable self-paced courses with lessons, quizzes and voice roleplays from company materials.checked 14 Oct 2026
Data handling
Exec states that customer data is logically isolated and is not used to train or improve AI models.checked 3 Oct 2026
Documentation
The public documentation covers onboarding, roleplays, courses, skills, Knowledge Hub, calls, programs, certifications, administration and integrations.checked 14 Oct 2026
Encryption
Exec states that sensitive data is encrypted at rest and all data in transit uses TLS 1.2+.checked 3 Oct 2026
G2 implementation
G2 reports an average implementation time of two months.checked 14 Oct 2026
Human coaching
Exec provides live one-to-one coaching from a vetted coach network and lets participants choose among suggested coaches.checked 14 Oct 2026
Independent review praise
AI Tools Bakery praised the roleplay engine, specific feedback and analytics for measuring improvement.checked 14 Oct 2026
Independent review score
AI Tools Bakery gave Exec a 4.5 out of 5 review score after a hands-on evaluation.checked 14 Oct 2026
Integrations
Documentation lists Notion, Microsoft 365, Microsoft Teams call synchronization, LMS/LXP integrations, LTI 1.3 and iframe embedding.checked 14 Oct 2026
Knowledge Hub
Knowledge Hub centralizes playbooks and other source material for use in training and roleplays.checked 14 Oct 2026

The company

Company
The site identifies the company as Exec Holdings, Inc. and lists an address in Covina, California; its about page names Sean Linehan and Nick deWilde as co-founders.checked 3 Oct 2026
Company founding and headquarters
LinkedIn lists Exec as founded in 2022 and headquartered in San Francisco, California.checked 14 Oct 2026
Company size on LinkedIn
LinkedIn lists Exec as privately held with 51–200 employees.checked 14 Oct 2026
Headquarters
Covina, California, United Stateschecked 28 Sep 2026
Independent company description
Crunchbase describes Exec as an AI-enablement talent-development platform offering AI roleplays, an LXP and one-to-one coaches.checked 14 Oct 2026
The full review of Exec

Exec is an AI-enabled training platform for teams that want conversation practice connected to analysis of real calls. It is most suitable for revenue, people, and learning leaders managing structured development rather than individuals seeking a simple roleplay app. Its strongest argument is the loop from scored calls to targeted practice, although seat minimums and usage caps make plan selection important.

Overview

Exec combines AI roleplays, recorded-call scoring, courses, programs, a Knowledge Hub, and live one-to-one coaching. Roleplays can use custom scenarios and configurable characters, with immediate feedback for difficult workplace conversations. That flexibility is useful when a team needs to rehearse a particular objection, leadership situation, or compliance conversation instead of repeating generic scripts.

Call scoring analyzes recordings against customizable rubrics, identifying skill gaps and coaching opportunities. The platform can then queue AI roleplays related to those gaps, creating a practical progression from observation to rehearsal. AI coaching guidance, scorecards, development plans, and manager dashboards support managers who need evidence of progress rather than isolated practice sessions.

Exec says it integrates with Gong, Chorus, Zoom, Microsoft Teams, and other major call-recording platforms. It also states that customer data is logically isolated and not used to train or improve AI models. SOC 2 Type II and SOC 3 certification, encryption at rest, TLS 1.2+ in transit, configurable active-content retention, and standard 30-day retention for deleted content provide meaningful safeguards for recorded conversations.

Key features

Practice tied to evidence

The call-scoring-to-roleplay workflow is Exec’s clearest differentiator. Teams can base practice on observed weaknesses, while customizable rubrics let them define what good performance means. This is more actionable than a roleplay library that is disconnected from actual calls, particularly for sales readiness and leadership development.

Broader learning delivery

Courses and structured programs suit organized enablement, while the Knowledge Hub gives teams a place to hold learning material. Live one-to-one coaching adds human guidance for situations where automated feedback is not enough. The combination is broad, but organizations that only need lightweight practice may not use enough of it to justify a paid seat commitment.

Pricing

Exec has a free plan, paid plans from $20 per user per month billed annually, and a 14-day trial. The free plan supports up to three basic seats, two courses, five programs, five roleplay sessions per user per year, and 500 one-time credits. It is a useful way to validate the workflow, but the annual roleplay allowance is too small for ongoing team practice.

Starter costs $20 a year, billed annually, with a five-seat minimum. It supports up to 50 basic seats, 10 courses, five programs, 5 GB of Knowledge Hub storage, and 10 roleplay sessions per user per month. This fits a small team that needs recurring practice and modest content storage, but the seat minimum excludes very small deployments.

Professional costs $39 a year, billed annually, and requires at least 15 seats. It raises capacity to 200 basic seats, 50 courses, 50 GB of Knowledge Hub storage, and unlimited roleplay sessions. The tier makes sense for larger enablement operations where roleplay volume is central; smaller teams pay for capacity they may not need.

Enterprise uses custom annual pricing, custom seats, unlimited basic seats, courses, and roleplay sessions, plus custom integrations. Priority support, a named customer success representative, and custom onboarding are listed among plan features or add-ons, making Enterprise the logical route for organizations needing implementation help or tailored integration work.

Platforms

Exec is offered through the web and an API. Its integrations with major call-recording services make it more suitable for teams with an existing recording workflow than for users looking for a standalone mobile app.

Who it's for

Revenue teams can use scoring and targeted roleplays for sales readiness. People and learning teams can apply courses, programs, coaching, development plans, and compliance certification across employee groups. Managers benefit from dashboards and scorecards, while organizations with strict recording requirements benefit from the stated isolation, encryption, and retention controls. Solo users and very small teams should consider the three-seat free cap and five-seat Starter minimum before committing.

Pros and cons

  • Pro: Call scoring can trigger relevant AI roleplays, linking coaching to demonstrated skill gaps.
  • Pro: Custom rubrics, scenarios, and characters let teams adapt practice to their own conversations.
  • Pro: Courses, programs, a Knowledge Hub, and live coaching cover more than one training format.
  • Pro: Stated SOC 2 Type II and SOC 3 certification, encryption, isolation, and retention controls address sensitive call data.
  • Con: The free plan allows only five roleplay sessions per user per year, limiting it to evaluation or occasional use.
  • Con: Starter requires five seats and Professional 15, which is inefficient for small teams.
  • Con: The web/API delivery may disappoint buyers expecting native mobile applications.

Alternatives

SalesRoleplay is a better fit when broad device coverage matters: it supports Android, iOS, Linux, macOS, web, and Windows, with 10 AI roleplay sessions per month on its free plan.

Choose Outdoo AI when a shorter, credit-based introduction is preferable; its free AI Roleplay plan provides 60 minutes of credits and 24/5 support.

Shiken suits teams prioritizing recording and transcription, offering unlimited recording, 30-day history, and five AI summaries per month on its free plan.

Pick Convin when quality-management workflows such as manual QA, audit templates, automated auditing, and reporting are the priority.

Mi.Coach is a web-only option with 10 AI credits per month and one real-call analysis on its free plan.

Choose Hyperbound for a free library of 45 prebuilt AI roleplays and example scorecards.

SalePlay is worth considering for prospecting practice, with five free minutes, 20 personalized prospects, follow-ups, and a mock CRM.

Pick Steerio when deal coaching is the main need; its 14-day free period includes deal intelligence, diagnosis, coaching questions, and playbook access.

See the broader Sales Coaching Software category for more options.

Verdict

Exec is a strong choice for revenue and learning teams that want call evidence to drive personalized practice and structured coaching. Choose it for the connected scoring-to-roleplay workflow and broad training toolkit; look elsewhere if you need mobile apps, a very small seat count, or substantially more free practice.

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