Didva

Overview

Didva evaluates clicks using more than 50 signals, including IP reputation, device fingerprints, click speed and behavior. High-confidence threats can be routed to exclusion lists, while less certain traffic can be held for manual review. That separation gives advertisers a way to avoid treating every unusual click as confirmed fraud, but it still requires someone to assess the traffic left for review.

Click-level reports include the IP address, device fingerprint, origin and reason a click was flagged. Evidence can be exported for Google refund claims, which makes the reporting useful beyond day-to-day monitoring. Didva cautions that no detection system catches every threat; its alerts should inform decisions, not be treated as a guarantee.

Key features

• Detection and review: Signal-based analysis and a manual-review path suit advertisers who want oversight over uncertain cases. The trade-off is that held traffic requires human attention.
• Blocking: Automatic Google Ads IP-exclusion syncing, custom blocking rules and an allowlist cover automated enforcement as well as exceptions. Automatic enforcement is not part of the free plan, so free users must block IPs manually.
• Reporting: Click-level evidence and export for Google refund claims are valuable when an advertiser needs to explain or investigate suspicious activity, not just count flagged clicks.
• Integrations and setup: Didva lists Google Ads, Meta Ads, Microsoft Advertising and a REST API for custom integrations. It says accounts connect through one-click OAuth and setup needs neither DNS changes nor a developer, reducing setup friction for teams without technical support.
• Limits: Protection continues after a monthly click limit is reached, and Didva asks the user to upgrade rather than silently billing overages. That avoids surprise overage charges, though users should still choose a plan that matches campaign traffic.

Pricing

Watchtower is free forever and covers up to 3,000 clicks per month, one site and seven-day data retention. It includes detection across ad channels, manual IP blocking and a weekly digest. It excludes automatic blocking, CSV export, Meta Ads protection and daily reports, making it a useful entry point for low-volume manual monitoring rather than a complete multi-channel enforcement plan.

Starter costs $39 per month and covers up to 20,000 clicks per month, with Google, Bing and Meta Ads protection. The pricing page positions it for small businesses with one or two campaigns. It excludes API access, so it is less suitable for advertisers who need custom integrations.

Growth costs $89 per month and raises the limit to 100,000 clicks per month, retaining Google, Bing and Meta Ads protection. It is aimed at businesses running multiple campaigns; API access is also excluded, so the higher quota does not add custom API integration.

Agency costs $249 per month and covers 500,000 or more clicks per month, with white-label and multi-client capabilities. It is aimed at agencies and large advertisers. REST API access is marked “soon,” so agencies needing that capability now should not assume it is included. Above the stated Agency level, pricing is custom. Didva offers no free trial.

Platforms

Didva is available on web and through an API. Its supported ad platforms are Google Ads, Microsoft Bing Ads and Meta Ads, including Facebook and Instagram. Watchtower excludes Meta Ads protection, and the paid Starter and Growth plans exclude API access.

Who it's for

Didva is a sensible fit for advertisers who need click-level evidence, review controls and blocking options across multiple ad networks. Watchtower suits those willing to monitor manually within a small monthly quota. Starter is better for a small business with one or two campaigns that needs paid multi-platform protection; Growth fits businesses with several campaigns and higher click volume. Agencies and large advertisers may find Agency’s multi-client and white-label features relevant, provided its click allowance and API timing suit their needs.

It is a weaker fit for teams that require API access on a lower paid tier, automatic enforcement on a free plan, or a guarantee that all fraudulent clicks will be caught.

Pros and cons

• Pros: More than 50 detection signals and a manual-review route give advertisers some control over uncertain flags.
• Pros: Click-level reporting and evidence export for Google refund claims support investigation and follow-up.
• Pros: Protection continues past the plan’s monthly click limit without silent overage billing.
• Cons: The free plan caps usage at 3,000 clicks per month, retains data for seven days and requires manual blocking.
• Cons: Meta Ads protection is excluded from Watchtower, while API access is excluded from Starter and Growth.
• Cons: Detection is not guaranteed to catch every threat, and held traffic still needs review.

Alternatives

Click Fraud Software is the category directory for comparing more tools.

• TrafficGuard is worth comparing if its detection-only free option for ad spend under $2.5K per month or its $49-per-month Shield plan for up to $30K monthly ad spend better matches your budget and needs.
• ClickLens may suit teams focused on session scoring and exploration: its free plan covers 1,000 sessions per month, one site, basic scoring and seven-day retention, while Starter is $49 per month for 10,000 sessions.
• ClickHelm is an option for readers seeking a self-hosted offering; its free edition has no blocking, rules, automatic actions, weekly email report or Google charge reconciliation.
• ClickCease is another web-based, paid option.
• Lunio is another web-based, paid option.
• ProtectPPC may appeal to advertisers comparing spend-based pricing: its Starter plan is $29 per month or 0.6% of ad spend, whichever is higher, for 10,000 clicks per month, one project and Google Ads sync.
• Fraud Blocker is another web-based, paid option.
• ClickGuardian offers a $49-per-month Starter plan for up to $6,000 monthly ad spend, one website, one Google Ads account, unlimited monitored clicks and three months of data retention.

Verdict

Choose Didva if you want paid-click detection paired with review controls, detailed evidence and blocking options across major ad platforms. Its strongest case is the combination of click-level reporting and a path from high-confidence flags to enforcement; its main limitations are the free plan’s manual-only blocking and low-volume cap, and the lack of API access on Starter and Growth. Look elsewhere if those restrictions or the system’s non-guaranteed detection do not fit your needs.