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ClickPatrol vs Didva

ClickPatrol

7.9#1 in click fraud softwareFrom €71 a month
Free planAndroidiOSWebAPI
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Didva

7.7#3 in click fraud softwareFrom $39 a month
Free planWebAPIExtension
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What both publish

FactClickPatrolDidva
BlockingIt offers automatic IP, device, and geographic blocking, with real-time IP-level blocking on Google, YouTube, and Google Display Network.Features listed include automatic Google Ads IP-exclusion syncing, custom blocking rules and an allowlist.
DetectionThe service says it scores each click using 800+ data points and detects bots, VPNs, proxies, data centers, competitors, and scraper traffic.The site says its system analyzes more than 50 signals per click, including IP reputation, device fingerprint, click velocity and behavior.
Documentation depthThe knowledge base covers setup, Google Ads, GTM, Meta, Bing, LinkedIn, TikTok, Pinterest, DV360, Shopify, WordPress, analytics, audiences, protection rules, billing and troubleshooting.Public WordPress documentation includes installation steps, FAQs, consent hooks, caching guidance, conversion rules, multisite limits and removal instructions.
HeadquartersUtrecht, NetherlandsMorristown, New Jersey, USA
IntegrationsThe homepage lists Shopify, WordPress, Zapier, Make, Google Analytics, AppsFlyer, and API as integrations.The site lists Google Ads, Meta Ads, Microsoft Advertising (Bing) and a REST API for custom integrations.
LicenceThe public material reviewed describes a hosted SaaS product and its APIs but does not publish an open-source licence or self-hosting package.The WordPress connector is explicitly described as open-source software and exposes its code and SVN repository through WordPress.org.
PurposeClickPatrol scores ad clicks to identify click fraud and keep suspicious traffic out of campaigns, leads, and conversion data.Didva monitors paid clicks and detects and blocks click fraud in real time.

ClickPatrol plans

  • Traffic InsightsFree
  • Traffic Security Starter€71 a month
  • Traffic Security PRO€83 a month
  • Agency & multi-brandPriced on request

Didva plans

  • WatchtowerFree
  • Starter$39 a month
  • Growth$89 a month
  • Agency$249 a month

Pick ClickPatrol if…

ClickPatrol may suit advertisers who want to identify suspicious clicks and automate exclusions across supported ad platforms. Its listed plans distinguish single-brand use from higher click volumes and multi-brand accounts.

Pick Didva if…

Watchtower may suit advertisers seeking free click monitoring with manual IP blocking. Starter is described for small businesses with one or two campaigns, while Growth and Agency are aimed at businesses with multiple campaigns and larger advertisers or agencies.

Charts they share