ClickDefender
ClickDefender is a paid service for detecting and blocking suspected click fraud in PPC campaigns on Google Ads and Microsoft Ads.
What ClickDefender is
ClickDefender is a paid service for detecting and blocking suspected click fraud in PPC campaigns on Google Ads and Microsoft Ads. It uses a JavaScript tracking snippet or Google Tag Manager template to assess clicks with behavioral and technical signals, including scroll depth, time on page, click patterns, browser fingerprints, IP reputation, and datacenter or VPN detection. Its dashboards report traffic sources, IPs, geographic distribution, device types, and fraud trends. Google Ads can sync blocked IPs to campaign exclusions every six hours, up to 500 IPs per campaign. Microsoft Ads automation is still in development; blocklists can be exported for manual import. Slack alerts and HTTP webhooks can relay fraud events. The service offers agency tools such as multi-client dashboards and white-label reports. Detection is probabilistic, so false positives and missed fraudulent clicks may occur.
Good
- Analyzes clicks across 50+ signals.
- Google Ads exclusions sync every six hours.
- Supports Slack alerts and HTTP webhooks.
- Provides agency dashboards and white-label reports.
Watch out
- Trial requires a payment method and auto-converts unless canceled.
- Microsoft Ads automation is still in development.
- Fraud detection may produce false positives or false negatives.
Who it suits
It suits advertisers who want automated click blocking, campaign traffic reporting, and integrations with Google Ads or Microsoft Ads. Agencies may find its multi-client dashboard and white-label reports relevant.
Verdict
ClickDefender combines click analysis, blocking, and traffic dashboards with Google Ads syncing and agency features. Consider the paid subscription and probabilistic detection limits before relying on it for campaign exclusions.
Plans and prices
From ClickDefender's own pricing page, checked 9 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | £49 a month | 1 website · 14 fraud detection rules · 30-day data retention · email support · £49/month |
| Pro | £99 a month | 5 websites · adjustable detection sensitivity · geographic targeting rules · 90-day data retention · priority email support · £99/month |
| Enterprise | £249 a month | Unlimited websites · custom fraud thresholds · 1-year data retention · dedicated account manager · phone and video support · 99.9% uptime SLA · £249/month |
The facts
Each one read from ClickDefender's own pages, with the date it was checked.
What it does
- Agency use
- The agency page describes a multi-client dashboard, white-label reports, volume discounts, and isolated client data with role-based view-only access.checked 9 Oct 2026
- Behavioral signals
- The service analyzes scroll depth, time on page, click patterns, and browser fingerprints to score visitors for suspected fraud.checked 9 Oct 2026
- Blocking and analytics
- It describes real-time blocking and dashboards showing traffic sources, IPs, geographic distributions, device types, and fraud trends.checked 9 Oct 2026
- Detection
- The features page says its AI analyzes every click across 50+ signals and detects bots, click farms, and competitor activity.checked 9 Oct 2026
- Google Ads integration
- The Google Ads integration can sync blocked IP addresses to campaign exclusions every six hours, up to 500 IPs per campaign.checked 9 Oct 2026
- Microsoft Ads
- Automatic Microsoft Ads integration is listed as in development; the page says users can export a blocklist and import it manually meanwhile.checked 9 Oct 2026
- Privacy statement
- The documentation says it stores hashed IP addresses and anonymous behavioral signals, and uses no tracking cookies; it describes the service as GDPR compliant.checked 9 Oct 2026
- Purpose
- ClickDefender provides click fraud protection for PPC advertising campaigns using a JavaScript tracking script, real-time fraud detection, analytics, IP blocklists, API access, and alerts.checked 9 Oct 2026
- Service limitation
- The terms say fraud detection is probabilistic and cannot guarantee detection of all fraudulent or invalid clicks, and that false positives or false negatives may occur.checked 9 Oct 2026
- Slack and webhooks
- The documentation describes real-time Slack fraud alerts and HTTP webhooks for sending fraud events to external systems.checked 9 Oct 2026
- Website setup
- Setup uses a JavaScript snippet or Google Tag Manager template, and the documentation includes instructions for WordPress, Shopify, Wix, Squarespace, and custom HTML.checked 9 Oct 2026
- WordPress plugin
- The maker describes a WordPress plugin with automatic tracking-code placement, WooCommerce compatibility, and multisite support.checked 9 Oct 2026
The company
- Founded
- 2022checked 28 Sep 2026
Money
- Trial and billing
- The terms state that the seven-day trial requires a valid payment method, does not charge during the trial, and converts to a monthly subscription unless canceled beforehand.checked 9 Oct 2026
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