
ConnectAndSell
ConnectAndSell is a web-based B2B sales platform designed to connect sales teams with decision-makers who are difficult to reach.
What ConnectAndSell is
ConnectAndSell is a web-based B2B sales platform designed to connect sales teams with decision-makers who are difficult to reach. Express Connect routes a representative to the first live voice encountered, while Precision Connect uses human agents to work through executive assistants and gatekeepers toward a named contact. CASSi AI enriches contact records with phone numbers, prioritizes numbers using intent signals, transcribes and summarizes conversations, and scores calls against a skills rubric. The platform also provides live coaching, pipeline attribution, targeting, analytics, and real-time reporting. Listed integrations include Salesforce, HubSpot, Microsoft Dynamics, Outreach, Salesloft, Gong, and Chorus. ConnectAndSell describes encryption in transit, multi-factor authentication, role-based access control, continuous monitoring, and threat detection as security controls. Its security information describes GDPR, SOC 2, and TCPA compliance, including human agents in the TCPA process. Customer Success offers tailored onboarding, training, ongoing coaching, real-time feedback, and scheduled or ad-hoc support. Audiences identified by the company include founders, sales leaders, sales representatives, sales operations, and marketing teams. The service was founded in 2006 and lists a Los Gatos, California headquarters.
Good
- Express Connect reaches the first live voice encountered.
- Precision Connect routes calls toward a named target.
- CASSi AI enriches, prioritizes, transcribes, summarizes, and scores calls.
- Includes live coaching, pipeline attribution, targeting, and real-time reporting.
- Integrates with Salesforce, HubSpot, Microsoft Dynamics, Outreach, Salesloft, Gong, and Chorus.
- Offers onboarding, training, coaching, feedback, and scheduled support.
Watch out
- Access is listed for web only.
- Pricing is available on request for most plans.
- Test Drive Experience lasts one day.
- The free trial does not require CRM integration.
Who it suits
ConnectAndSell suits sales leaders, representatives, founders, sales operations teams, and marketers pursuing hard-to-reach business contacts. It is especially relevant to teams wanting human-assisted calling, AI contact enrichment, coaching, analytics, and CRM or sales-engagement integrations.
Verdict
Choose ConnectAndSell if your sales operation needs assisted access to difficult decision-makers and structured call intelligence. Express and Precision Connect provide different routing approaches, while CASSi AI and coaching add analysis. Look elsewhere if you require a stated long-term free plan, transparent pricing, or platforms beyond web access.
Plans and prices
From ConnectAndSell's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Test Drive Experience | Free | 1 day · expert-led · use your data and messaging · no CRM integration required |
| ConnectAndSell listed starting price | $300 a month | starting price shown by GetApp · per user / per month |
| Express Connect | Priced on request | seat-based · human-assisted and AI-optimized · first live voice · unlimited phone-number enrichment · CASSi assistant · dedicated customer-success manager |
| Flight School | Priced on request | seat-based · up to 5 students · messaging workshop · four 3-hour cold-call sessions · Precision Connect included |
| Precision Connect | Priced on request | seat-based · human-assisted and AI-optimized · named-target connection · unlimited phone-number enrichment · CASSi assistant · dedicated customer-success manager |
The facts
Each one read from ConnectAndSell's own pages, with the date it was checked.
What it does
- Acquisition
- Banzai International completed its acquisition of substantially all ConnectAndSell assets effective July 2, 2026, announcing the deal on July 6, 2026 for $13.2 million total consideration.checked 15 Oct 2026
- Business scale at acquisition
- Banzai said ConnectAndSell served about 250 B2B organizations, generated $14.7 million in fiscal-2025 revenue and facilitated 4.8 million live conversations annually.checked 15 Oct 2026
- CASSi AI
- CASSi enriches contact data with phone numbers, prioritizes numbers using intent signals, transcribes and summarizes conversations, and scores calls against a skill rubric.checked 5 Oct 2026
- CASSi intent prioritization
- CASSi orders phone-number outreach using intent signals so representatives call the numbers most likely to be answered first.checked 15 Oct 2026
- CASSi phone enrichment
- CASSi finds and supplies additional phone numbers that its system considers more reliable for reaching prospects.checked 15 Oct 2026
- Chrome extension
- The ImportNow extension imports Salesforce prospects into ConnectAndSell, requires an account and login, and discloses handling personally identifiable, authentication and website-content data.checked 15 Oct 2026
- Coaching and analytics
- The platform offers live coaching, pipeline attribution, targeting and analytics, and real-time reporting.checked 5 Oct 2026
- Compliance
- The security page describes GDPR, SOC 2 and TCPA compliance, including human agents in the loop for TCPA compliance.checked 5 Oct 2026
- Compliance claims
- ConnectAndSell states that it supports GDPR rights and DPAs, SOC 2 controls, and TCPA compliance through human involvement in dialing.checked 15 Oct 2026
- Conversation scoring
- CASSi scores conversations against a skills rubric and identifies moments that managers can coach.checked 15 Oct 2026
- Conversation transcription
- CASSi provides live transcription and automatically summarizes notes and follow-up items from conversations.checked 15 Oct 2026
- Customer support
- Customer Success offers tailored onboarding, training, ongoing coaching, real-time feedback and scheduled or ad-hoc support.checked 5 Oct 2026
- Express Connect
- Express Connect routes a representative to the first live voice it finds while bypassing phone trees, voicemail and gatekeepers.checked 15 Oct 2026
- Integrations
- The platform documents integrations with Salesforce, HubSpot, Microsoft Dynamics, Outreach, Salesloft, Gong and Chorus.checked 15 Oct 2026
- Intended users
- The company identifies CEO/founders, sales leaders, sales reps, sales operations and marketing as audiences for its platform.checked 5 Oct 2026
- License and API restriction
- The agreement grants customers a limited proprietary service license and expressly forbids access through APIs, scraping or user-emulation software.checked 15 Oct 2026
- Limit: call delays and integrations
- G2 reviewers report occasional call delays, disconnects, slow loading and CRM-integration problems.checked 15 Oct 2026
- Limit: quality and implementation
- TrustRadius complaints include shaky call quality, robotic-sounding connections, bugs, difficult implementation and insufficient dashboard guidance.checked 15 Oct 2026
- Live coaching
- The platform lets coaches listen to representatives in real time and provide guidance during calls.checked 15 Oct 2026
- Pipeline attribution
- ConnectAndSell attributes conversations to pipeline progression so teams can examine how calls relate to closed deals.checked 15 Oct 2026
The company
- Company history
- The company says Shawn McLaren founded ConnectAndSell in 2006.checked 5 Oct 2026
- Company profile
- LinkedIn lists ConnectAndSell, Inc. as a privately held software-development company headquartered in Los Gatos, California, founded in 2007, with 201–500 employees.checked 15 Oct 2026
- Founded
- 2006checked 28 Sep 2026
- Headquarters
- The company page lists a Los Gatos, California address at 50 University Ave.checked 5 Oct 2026
The full review of ConnectAndSell
ConnectAndSell is a web-based B2B sales platform built around assisted access to difficult-to-reach decision-makers. It suits sales organizations that need calling workflows, contact intelligence, coaching, and management reporting in one service rather than a basic standalone dialer. The trade-off is a short evaluation window and pricing that requires a sales conversation.
Overview
Founded by Shawn McLaren in 2006 and headquartered in Los Gatos, California, ConnectAndSell targets CEOs and founders, sales leaders, representatives, sales operations, and marketing teams. Its central distinction is the choice between rapid connection to whoever answers and human-assisted routing to a named prospect. That makes it particularly relevant to structured outbound teams and account-focused programs, while smaller users wanting a simple self-serve calling app may find its operating model more than they need.
Key features
Two routing approaches
Express Connect puts a representative through to the first live voice it reaches, bypassing gatekeepers, phone trees, and voicemail. It is the practical choice when maximizing live conversations matters more than reaching one specific person. Precision Connect uses human agents to work with executive assistants and gatekeepers, routing the call to a named target. That approach better fits account-based outreach where the identity of the decision-maker is central to the campaign.
Intelligence, coaching, and integrations
CASSi AI adds phone numbers to contact records, prioritizes numbers using intent signals, transcribes and summarizes conversations, and scores calls against a skills rubric. Live coaching, pipeline attribution, targeting, analytics, and real-time reporting extend the product beyond dialing into performance management. Connections for Salesforce, HubSpot, Microsoft Dynamics, Outreach, Salesloft, Gong, and Chorus help teams align calling with their existing sales and conversation systems.
Security and support
ConnectAndSell describes encryption for data in transit, multi-factor authentication, role-based access controls, continuous monitoring, and threat detection. It also describes GDPR, SOC 2, and TCPA compliance, with human agents involved in TCPA compliance. Customer Success provides tailored onboarding, training, ongoing coaching, real-time feedback, and scheduled or ad-hoc support, which is useful for organizations that need implementation guidance rather than a purely self-directed rollout.
Pricing
ConnectAndSell uses paid, seat-based plans with pricing on request. A free option exists, but the no-cost Test Drive Experience lasts one day and requires no CRM integration, so it is a brief introduction rather than a meaningful long-term free tier.
- Test Drive Experience: free for one day. It is suitable for a quick orientation, but the single-day term limits extended workflow evaluation.
- Flight School: Custom pricing, billed seat based, for up to five students. It includes four structured three-hour cold-call training sessions and Precision Connect during the program. This is the training-focused entry for teams building foundational calling skills, not a general production plan.
- Express Connect: Custom pricing, billed seat based. It includes first-live-voice routing, no phone-number restrictions, unlimited phone-number enrichment, CASSi AI Assistant, and a dedicated Customer Success Manager. Choose it when connection volume is the priority.
- Precision Connect: Custom pricing, billed seat based. It includes named-target routing, no phone-number restrictions, unlimited phone-number enrichment, CASSi AI Assistant, and a dedicated Customer Success Manager. It is the stronger fit for executive or account-specific prospecting.
Because prices are not published, budget comparisons require direct contact. The seat-based structure also makes team size a material cost consideration.
Platforms
ConnectAndSell is offered on the web. Its integrations can connect the service to major CRM, sales-engagement, and conversation-intelligence products, but the product itself is not presented as a native desktop or mobile application.
Who it's for
Choose ConnectAndSell for outbound sales teams that need human-assisted access to hard-to-reach contacts, managers who want coaching and call scoring, or organizations that need prospecting activity tied to pipeline reporting. Express Connect favors broad live-contact volume; Precision Connect favors named-account work. It is less suitable for buyers who need transparent monthly rates, a long free period, or a simple dialer without assisted routing and management layers.
Pros and cons
- Pros: Express and Precision Connect support different outreach goals; CASSi combines enrichment, intent-based prioritization, transcription, summaries, and scoring; live coaching and attribution support managerial oversight; broad CRM and sales-tool integrations; documented security controls and compliance commitments; dedicated Customer Success is included in the two main Connect plans.
- Cons: Main-plan prices are custom, making budgeting slower; the free Test Drive lasts only one day; seat-based billing can matter for larger teams; web-only access may not suit organizations requiring dedicated mobile or desktop clients; human-assisted routing is unnecessary for buyers seeking a minimal self-service dialer.
Alternatives
For a wider category comparison, see Sales Dialer Software. Callmaker is preferable if you need API, macOS, web, and Windows access, a long full-function free pilot, or a published 69.00 EUR annual Standard price. DialerJazz suits technically minded users wanting a free, MIT-licensed, self-hosted web/API option.
JustCall Sales Dialer is a better fit when Android, iOS, desktop, extension, and web coverage plus a 29.00 USD-per-month annual Team plan matter. Callingly offers a paid, trial-based model with a 100.00 USD monthly Starter plan and included usage. CallTools is an alternative for contact-center deployments with month-to-month or annual billing and unlimited local and domestic long-distance minutes.
Mojo Dialer fits buyers seeking a 10.00 USD monthly caller-ID option on Android, iOS, and web. Channels is a freemium choice with a 24.00 USD monthly annual-billing Plus plan, five phone numbers, and three included users. DialerBee suits teams wanting Android, iOS, web, and API access with a 69.00 USD monthly Starter plan for up to 20 agents.
Verdict
ConnectAndSell is a strong choice for sales organizations that value assisted access to hard-to-reach decision-makers and want enrichment, coaching, call intelligence, and reporting around that process. Pick Express Connect for live-contact volume or Precision Connect for named targets. Look elsewhere if transparent pricing, a genuinely extended free plan, or platforms beyond the web are essential.
Getting started
- Open https://connectandsell.com/.
- Start the free one-day Test Drive Experience.
- Choose Express Connect or Precision Connect.
- Select a seat-based program such as Flight School, Express Connect, or Precision Connect.
- Connect Salesforce, HubSpot, Microsoft Dynamics, Outreach, Salesloft, Gong, or Chorus.
- Use Customer Success for onboarding, training, coaching, and support.
Limits worth knowing
The free Test Drive Experience lasts one day. It includes no CRM integration requirement; other listed programs are seat-based, and their prices are available on request.
Questions
Is ConnectAndSell free?
A Test Drive Experience is free for one day. Pricing for the other listed programs is available on request.
Which platforms does ConnectAndSell support?
The listed platform is web.
What is the difference between Express Connect and Precision Connect?
Express Connect routes a representative to the first live voice. Precision Connect uses human agents to work through assistants and gatekeepers toward a named target.
Which integrations are available?
Listed integrations include Salesforce, HubSpot, Microsoft Dynamics, Outreach, Salesloft, Gong, and Chorus.
Who is ConnectAndSell intended for?
The company identifies CEO and founder roles, sales leaders, sales representatives, sales operations, and marketing as audiences.
Alternatives to ConnectAndSell
- 1
JustCall Sales Dialer
AndroidiOSWebAPI7.9From $29 a month - 2

Callingly
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Callmaker
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Adversus
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DialerBee
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