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Churned

Churned uses predictive and prescriptive AI to help subscription businesses identify subscribers at risk of leaving and choose retention, reactivation, or up…

Place
#15 of 21
Score
5.5
Churned's website

What Churned is

Churned uses predictive and prescriptive AI to help subscription businesses identify subscribers at risk of leaving and choose retention, reactivation, or upsell actions. It analyzes subscriber behavior to estimate churn risk and group audiences by risk and value. Its Co-Pilot selects a next-best action for each subscriber and can trigger it in a customer’s existing tools. Churned connects CRM, support, usage, financial, and marketing data through APIs or directly from a data warehouse. Plans include predictive insights, customer health scores and lifetime value, AI audiences, dynamic segmentation, Co-Pilot, and automated campaign workflows. Data warehouse connectivity is limited to Scale and Enterprise plans. Churned is designed for teams managing tens of thousands of subscribers and millions of subscriber interactions, including direct-to-consumer and subscription box businesses, media and publishing, utilities and energy, and gyms and wellness. It is available on the web and through an API. The service is paid, has no free plan, and pricing is on request.

Good

  • Predicts churn and segments subscribers by risk and value
  • Co-Pilot can trigger actions in existing tools
  • Connects CRM, support, usage, financial, and marketing data
  • Includes health scores, lifetime value, and automated workflows

Watch out

  • No free plan
  • Pricing is on request
  • Data warehouse connectivity is limited to Scale and Enterprise

Who it suits

Churned suits subscription teams managing large subscriber bases that want to identify churn risk and coordinate retention, reactivation, or upsell actions. Its listed customer groups include direct-to-consumer businesses, media, utilities, and wellness organizations.

Verdict

Churned brings churn predictions, audience segmentation, and automated next-best actions into one platform. Teams considering it should note that pricing is available on request and data warehouse access is plan-limited.

Plans and prices

From Churned's own pricing page, checked 3 Oct 2026.

All about pricing
PlanPriceWhat it gives you
EnterprisePriced on request3+ Co-Pilots · Unlimited connectivity · Custom feature engineering with dedicated Data Scientists · Data Warehouse connectivity
ScalePriced on request2 Co-Pilots · Up to 5 sources · Advanced intelligence with real-time behavior segmentation · Data Warehouse connectivity
StarterPriced on request1 Co-Pilot · Up to 2 sources · Core AI with Predictive & Prescriptive capabilities

The facts

Each one read from Churned's own pages, with the date it was checked.

What it does

Audience
Churned says it is designed for teams managing tens of thousands of subscribers and millions of subscriber interactions.checked 3 Oct 2026
Automations
Co-Pilot selects a next-best action for each subscriber and can trigger it in a customer’s existing tools.checked 3 Oct 2026
Common features
All plans include predictive insights, customer health scores and lifetime value, AI audiences, dynamic segmentation, Co-Pilot, and automated campaign workflows.checked 3 Oct 2026
Data connections
Churned connects CRM, support, usage, financial, and marketing data through APIs or directly from a data warehouse.checked 3 Oct 2026
Industries
The site identifies direct-to-consumer and subscription box businesses, media and publishing, utilities and energy, and gyms and wellness as customer groups.checked 3 Oct 2026
Integrations
The integrations page lists services including ActiveCampaign, Amplitude, Chargebee, HubSpot, Intercom, Klaviyo, Salesforce, and Shopify.checked 3 Oct 2026
Predictions
The platform processes subscriber behavior data to predict churn and segment audiences by risk and value.checked 3 Oct 2026
Purpose
Churned uses predictive and prescriptive AI to identify at-risk subscribers and recommend or automate retention, reactivation, and upsell actions.checked 3 Oct 2026
Security
Churned says it is ISO 27001 certified and GDPR-compliant, and stores data in Netherlands-based Google Cloud data centers with encryption at rest and in transit.checked 3 Oct 2026
Security practices
The security page says Churned uses role-based access controls, limits access to people who need it, and conducts regular penetration testing.checked 3 Oct 2026
Support
Churned says it can provide security documentation and certifications upon request, and lists a dedicated Data Scientist as an Enterprise feature or add-on.checked 3 Oct 2026

The company

Company
Churned says it was founded in Amsterdam in January 2020 by Francisco Blasques, Michiel Doornenbal, and Maarten Doornenbal.checked 3 Oct 2026
Founded
2020checked 28 Sep 2026
Headquarters
Amsterdam, Netherlandschecked 28 Sep 2026

Money

Plan limit
Data warehouse connectivity is available only on Scale and Enterprise plans.checked 3 Oct 2026

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