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Churned vs GainTrace

Churned logo

Churned

5.5#15 in proactive customer retention software
WebAPI
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GainTrace logo

GainTrace

7.5#1 in customer health score softwareFrom $82 a month
Free planWebAPISelf-hosted
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What both publish

FactChurnedGainTrace
AutomationsCo-Pilot selects a next-best action for each subscriber and can trigger it in a customer’s existing tools.Built-in playbooks can launch interventions, follow-ups, owner notifications and tasks when adoption, onboarding, expansion or renewal-risk conditions occur.
Founded20202025
HeadquartersAmsterdam, NetherlandsAhmedabad, India
IntegrationsThe integrations page lists services including ActiveCampaign, Amplitude, Chargebee, HubSpot, Intercom, Klaviyo, Salesforce, and Shopify.Listed connectors include Salesforce, HubSpot, Stripe, Slack, Intercom, Zendesk, Gong, Segment, Mixpanel, Amplitude, PostHog, Heap, Attio, Pipedrive, Close, Freshdesk, Google Analytics, Chargebee, Calendly, Cal.com, Fireflies, Zoom, BigQuery and Snowflake.
SupportChurned says it can provide security documentation and certifications upon request, and lists a dedicated Data Scientist as an Enterprise feature or add-on.The company says support is handled by the founders and that support email is answered within one business day.

Churned plans

  • EnterprisePriced on request
  • ScalePriced on request
  • StarterPriced on request

GainTrace plans

  • FreeFree
  • GainTrace$82 a month
  • Enterprise$1,500 a month

Pick Churned if…

Churned suits subscription teams managing large subscriber bases that want to identify churn risk and coordinate retention, reactivation, or upsell actions. Its listed customer groups include direct-to-consumer businesses, media, utilities, and wellness organizations.

Pick GainTrace if…

It suits B2B SaaS customer success teams that want account health scoring, risk alerts and workflows. The free plan may fit teams tracking up to 25 companies; larger company bands have different paid-plan limits.

Charts they share