ChatFlow by Novynix

ChatFlow by Novynix combines WhatsApp automation, appointment-focused AI and a multichannel team inbox for businesses managing customer enquiries. It suits clinics, salons, dental practices, coaching centres and other appointment-led teams that need structured routing and follow-up. The main appeal is connecting booking workflows with broader customer messaging, while costs and capacity depend closely on the plan.

Overview

ChatFlow connects an existing WhatsApp Business number through the official WhatsApp Business API. Its AI agent uses a business knowledge base to answer questions, qualify leads, and book, reschedule or cancel appointments. That makes it a better fit for service businesses handling inbound enquiries and calendars than for organisations seeking only outbound campaign tools.

The shared inbox combines WhatsApp, Instagram, web chat, SMS and email. Team assignment and routing help distribute conversations instead of leaving every channel with one operator. No-code rules and chatbot flows can trigger replies, tags, assignments, notifications, webhooks and follow-ups, giving smaller teams a way to formalise repetitive processes without building each workflow from scratch.

Integrations include HubSpot and Shopify sync, Razorpay payment links, outbound webhooks and a public REST API. ChatFlow is in active early access: SSO, Salesforce sync, the public API and agency white-label are available on request. Businesses dependent on those capabilities should confirm access before committing to a plan. Novynix says data is encrypted in transit and at rest, and conversation data is used only to run automation flows.

Key features

• Appointment-capable AI: The agent handles the full booking cycle, including changes and cancellations, while answering knowledge-base questions. This is valuable for appointment-driven operations, but teams should review automated answers against their own policies.
• Multichannel inbox: WhatsApp, Instagram, web chat, SMS and email appear in one workspace, with assignment and routing tools for collaborative handling.
• No-code automation: Rules and chatbot flows support replies, tags, assignments, alerts, webhooks and follow-ups. Broadcast campaigns and template management are also supported.
• Business connections: HubSpot, Shopify, Razorpay, webhooks and API options can connect conversations to sales, commerce and payment processes. Several advanced options may require an access request during early access.
• Support and setup: Novynix advertises direct founder support and free setup help. Scale adds priority support and dedicated onboarding, which matters for larger teams moving established workflows.
• WhatsApp economics: Meta bills WhatsApp Business API conversation charges separately according to message volume and category. Subscription budgeting alone therefore does not represent the complete messaging cost.

Pricing

ChatFlow has a permanent free plan and a 14-day trial. Paid prices are monthly and shown before 18% GST; Meta conversation charges are separate.

Plan	Price	Included capacity	Best for
Free	₹0.00, free forever	1 team member, shared WhatsApp inbox, 100 AI replies per month, up to 500 contacts	Solo operators validating the workflow
Solo	₹999.00/month	2 team members, up to 1,000 contacts, 3,000 messages/month, up to 500 AI replies/month	Small businesses adding one collaborator
Team	₹2,999.00/month	Up to 5 team members, 3,000 contacts, 15,000 messages/month, 24/7 AI auto-replies	Growing teams needing higher throughput and always-on replies
Growth	₹5,999.00/month	Up to 10 team members, 8,000 contacts, 50,000 messages/month, API access, webhooks and advanced exports	Operations integrating ChatFlow with other systems
Scale	₹11,999.00/month	Up to 20 team members, 20,000 contacts, 150,000 messages/month, priority support and dedicated onboarding	Larger support or appointment organisations

Free is constrained to one user and 100 AI replies, so it is mainly a low-risk starting point. Solo increases contacts and adds a second user, but its 3,000-message ceiling and 500 AI replies can become restrictive for active inboxes. Team is the first tier with 24/7 AI auto-replies and materially more message capacity. Growth is the practical choice when API, webhook or export work is central; Scale pays for headroom, service and onboarding rather than a different core workflow.

Platforms

ChatFlow is offered on Android and the web, with API access on qualifying plans or by arrangement. Novynix links to a Google Play app, while the web interface supports browser-based team work.

Who it's for

Clinics, salons, dental practices, coaching centres, retail, real estate, education, financial services and professional-services firms can use the appointment agent, shared inbox and follow-up automation to turn enquiries into scheduled work. It is strongest where several people handle conversations and where WhatsApp is an important customer channel. A very small business with one channel and light volume may find the free plan sufficient; a high-volume operation should calculate both plan capacity and Meta fees before choosing.

Pros and cons

Pros

• Appointment workflows are central: booking, rescheduling and cancellation are handled alongside lead qualification.
• One inbox covers five channels: teams can route WhatsApp, Instagram, web chat, SMS and email conversations together.
• Plans scale by people and volume: contact, message and team allowances rise clearly from Free through Scale.
• Useful integration path: commerce, CRM, payment links, webhooks and API options support broader operations.
• Setup assistance is offered: direct founder support and free setup help reduce initial implementation friction.

Cons

• Meta fees are extra: WhatsApp conversation charges can materially increase the monthly bill.
• Lower tiers have tight ceilings: one user and 100 AI replies on Free, followed by 3,000 messages on Solo, limit busy teams.
• Some advanced features are conditional: SSO, Salesforce sync, public API and agency white-label require confirmation during early access.
• Paid plans are monthly before GST: the advertised ₹999 starting price is not the final tax-inclusive or messaging-inclusive cost.

Alternatives

Superchat is a freemium option with Android, iOS, desktop, web and API coverage; choose it when broad device support and a free tier limited to one WhatsApp number, one employee and 30 active contacts fit your operation.

Vepaar offers a free plan, trial and wide desktop/mobile platform support, making it worth considering when a freemium setup across more operating systems matters.

AiSensy is another freemium choice with a Free Forever tier and fair-use limits on agents, tags, attributes and segments; pick it when those campaign-structure allowances suit your needs.

Spoki starts its Service plan at €39 per month with AI support, unlimited operators and automations, while Meta fees remain separate; it is a candidate for teams prioritising operator and automation breadth.

WABPO provides a free tier with a shared inbox, replies and templates; consider it for a basic no-cost WhatsApp setup.

Picky Assist has a Free Forever plan for two users, 500 contacts and 5,000 interactions per month; it may suit teams whose interaction allowance matters more than ChatFlow's appointment agent.

EngageLab is a paid platform with a marketing-automation plan and omnichannel coverage; choose it when campaign tooling and a broader customer view are the priority.

Galantis WhatsApp is a web-based freemium alternative with platform credits, a chat widget and a limited automation flow.

For a wider category comparison, see WhatsApp Marketing Software.

Verdict

Choose ChatFlow if your business needs WhatsApp-led appointment handling, lead qualification and a shared multichannel inbox that can grow from one operator to a 20-person team. Its strongest reason to buy is the combination of booking-aware AI and no-code routing in one service. Look elsewhere if your volumes make the lower-tier caps impractical, if you need advanced early-access features guaranteed immediately, or if separate Meta conversation charges undermine your budget.