CDK CRM
CDK CRM is automotive CRM software for dealership teams managing leads, appointments, customer engagement, and follow-up across Sales and Service.
What CDK CRM is
CDK CRM is automotive CRM software for dealership teams managing leads, appointments, customer engagement, and follow-up across Sales and Service. Its Unified Customer Inbox brings email, text, chat, and other customer conversations together. The AI Virtual Assistant is described as engaging leads through AI-powered conversations, routing, and timely follow-up; other AI tools provide summaries and writing assistance for dealership workflows. Marketing features use data and alerts to identify customers likely to buy and support one-to-one re-engagement. Flexible dashboards and reports help teams track dealership performance, activity, and trends. CDK CRM APIs are built for the Fortellis Automotive Commerce Exchange and support retrieval, historical access, record creation or editing, and real-time updates. Listed capabilities also include lead routing, lead-source capture, SMS messaging, workflow automation, a mobile app, and DMS integration. Platforms listed are Android, iOS, web, and API. CDK says it maintains SOC 1 and SOC 2 attestations and ISO/IEC 27001:2022 certification and uses the NIST Cybersecurity Framework. Pricing is available on request.
Good
- Combines email, text, chat, and other conversations
- AI Virtual Assistant supports lead engagement and routing
- Dashboards track dealership performance and trends
- APIs support real-time updates and record editing
- Includes mobile app and DMS integration
Watch out
- Pricing is available on request
- Product page does not specify mobile operating systems
Who it suits
CDK CRM is presented for auto dealerships and their Sales and Service teams handling customer leads and follow-up. Its communication, marketing, reporting, and integration tools address dealership workflows.
Verdict
CDK CRM brings lead management, customer communications, marketing, and reporting together for dealership teams. Buyers will need to request pricing, and the product page does not specify which mobile operating systems its mobile tools support.
Plans and prices
From CDK CRM's own pricing page, checked 14 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Extract-only base | $28 a month | Extract integration · data types billed separately at $23 each · Per dealer/month base fee |
| Customer Writeback | $65 a month | Customer data writeback integration · Per dealer/month |
| Front Office additional application | $100 a month | CRM and Desking package applications · Per dealer/month; each additional application |
| Front Office package | $285 a month | CRM and Desking · extracts customers, vehicle inventory, pending/finalized deals, closed repair orders · writebacks · Per dealer/month; first application |
| CDK CRM | Priced on request | Pricing not publicly listed · dealership CRM · Request demo |
The facts
Each one read from CDK CRM's own pages, with the date it was checked.
What it does
- AI features
- The product page describes AI-powered assistants, automated summaries, and intelligent writing tools for dealership workflows.checked 7 Oct 2026
- AI Virtual Assistant
- AIVA automatically handles lead conversations, routing and follow-up, with dealership-specific knowledge used for responses.checked 14 Oct 2026
- AI writing and summaries
- The CRM can summarize conversations and draft or refine customer responses with AI assistance.checked 14 Oct 2026
- Analytics
- The product page describes flexible dashboards and reports for tracking dealership performance, activity, and trends.checked 7 Oct 2026
- API products
- Publicly listed API products include CRM Direct Post, Product Reference, Sales Opportunity, Sales Activities and Sales Customer APIs.checked 14 Oct 2026
- Async integration
- CDK asynchronous APIs use event-driven updates, OpenAPI conventions, ordered delivery and OAuth2-secured relays.checked 14 Oct 2026
- Audience
- CDK CRM is presented for auto dealerships and dealership Sales and Service teams.checked 7 Oct 2026
- Compliance
- CDK reports SOC 1 and SOC 2 attestations, ISO/IEC 27001:2022 certification and alignment with the NIST Cybersecurity Framework.checked 14 Oct 2026
- CRM API
- Fortellis-hosted CDK CRM APIs support record retrieval, historical-record access, record creation or editing, and asynchronous updates.checked 14 Oct 2026
- Customer communications
- The Unified Customer Inbox brings email, text, chat, and other customer conversations into one centralized inbox.checked 7 Oct 2026
- Data portability
- CDK says export and import tools are available without charge for systems built or controlled by customers or ISVs.checked 14 Oct 2026
- Developer documentation
- Fortellis is described as providing detailed API and implementation documentation with a developer-focused exchange.checked 14 Oct 2026
- Integrations
- CDK CRM APIs are built for the Fortellis Automotive Commerce Exchange and support retrieval, historical access, record creation or editing, and real-time updates.checked 7 Oct 2026
- Lead response
- CDK says its AI Virtual Assistant automatically engages leads through AI-powered conversations, intelligent routing, and timely follow-up.checked 7 Oct 2026
- Limit: Capterra complaints
- Capterra’s review summary cites bugs, slow support, service-department limitations, costly pricing, difficult implementation and downtime concerns.checked 14 Oct 2026
- Limit: feature gaps
- G2 complaints include weaker texting and email follow-up, lagging AI capabilities, missing service tooling in the sales product and absent automatic reports.checked 14 Oct 2026
- Limit: reliability and support
- G2 reviewers report that the system can be slow or inaccessible for several days each month and that support responses are slow or insufficiently knowledgeable.checked 14 Oct 2026
The company
- Company
- CDK says it has empowered dealers with technology for over 50 years.checked 7 Oct 2026
- Company facts
- LinkedIn lists CDK Global as a privately held Austin, Texas software company founded in 1972 with 5,001–10,000 employees and nearly 15,000 North American retail locations served.checked 14 Oct 2026
- Headquarters
- Austin, Texas, United Stateschecked 28 Sep 2026
Where it runs
- Customer data platform
- CDK’s built-in CDP claims 257 million unique consumer IDs and surfaces unified profiles inside sales, service and operations workflows.checked 14 Oct 2026
- Limit: Android app
- Google Play reviewers report crashes that lose work, disabled notifications, limited navigation and unhelpful support.checked 14 Oct 2026
- Limit: Apple app
- Apple reviewers report notification failures, severe lag or outages, crashes, editing restrictions after check-in and compatibility problems on iPhone and iPad.checked 14 Oct 2026
- Limit: GetApp reviewers
- GetApp reviewers report outdated or unintuitive screens, bugs, slowdowns, integration problems, inconsistent support and weak mobile functionality.checked 14 Oct 2026
Alternatives to CDK CRM
- 1
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DealerPilot
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