Appcues
Appcues creates in-product experiences for user onboarding, feature adoption, feedback collection, and reducing support load without engineering help for eve…
What Appcues is
Appcues creates in-product experiences for user onboarding, feature adoption, feedback collection, and reducing support load without engineering help for every change. Its formats include Flows, Checklists, Launchpads, Banners, Pins, NPS and Surveys, and Workflows. Appcues Builder, a Chrome extension, is used to create Flows, Pins, and Banners; Appcues Studio is a web dashboard for other experience types, targeting, themes, analytics, and administration. Mobile support covers native iOS and Android apps as well as React Native, Flutter, and Ionic through a mobile SDK. Mobile experiences include Flows, Surveys, Embeds, and push notifications, with targeting, translation, themes, and analytics. Analytics includes trends, funnels, paths, retention curves, contextualized events, segments, dashboards, reports, and AI analysis. Appcues AI is included on every plan and can help plan, troubleshoot, build, segment, and analyze experiences using Appcues data. Native integrations include Salesforce, HubSpot, Intercom, Slack, Mixpanel, and Heap, alongside API, webhooks, MCP, and Zapier connections. Pricing is on request; a free trial requires no credit card.
Good
- Includes Flows, Checklists, Launchpads, and Surveys
- Supports native iOS and Android apps
- Appcues AI is included on every plan
- Free trial requires no credit card
- Zapier connects Appcues with more than 5,000 apps
Watch out
- No free plan is available
- Pricing is on request
- Usage limits depend on monthly active users, installations, and published experiences
Who it suits
Appcues may suit product teams creating onboarding, adoption, or feedback experiences across web and mobile apps. It is particularly relevant for teams that want to make experience changes without engineering help for each change.
Verdict
Appcues brings web and mobile in-product experiences together with analytics, AI, and integrations. Review the plan limits and request pricing to determine whether its allowances fit your usage.
Plans and prices
From Appcues's own pricing page, checked 30 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Enterprise | Priced on request | custom MAU volumes · 100 published experiences · 36 months of reporting history · priority support and services support |
| Grow | Priced on request | starting at 3,000 MAUs · 25 published experiences · 24 months of reporting history |
| Start | Priced on request | up to 3,000 MAUs · 10 published experiences · 12 months of reporting history |
The facts
Each one read from Appcues's own pages, with the date it was checked.
What it does
- AI
- Appcues AI is included on every plan and can plan, troubleshoot, build, segment, and analyze experiences using Appcues data.checked 30 Sep 2026
- Analytics
- Appcues Analytics provides trends, funnels, paths, retention curves, contextualized events, segments, dashboards, reports, and AI analysis.checked 30 Sep 2026
- Compliance
- Appcues states that it is GDPR compliant and offers a standard data-processing addendum with Standard Contractual Clauses.checked 30 Sep 2026
- Experience types
- Appcues supports Flows, Checklists, Launchpads, Banners, Pins, NPS and Surveys, and Workflows.checked 30 Sep 2026
- Integrations
- Appcues offers native integrations including Salesforce, HubSpot, Intercom, Slack, Mixpanel, and Heap, plus MCP, webhooks, API, and Zapier connections.checked 30 Sep 2026
- Integration scale
- The Zapier connection supports no-code automations between Appcues and more than 5,000 apps.checked 30 Sep 2026
- Mobile capabilities
- Mobile experiences include Flows, Surveys, Embeds, and push notifications, with targeting, translation, themes, and analytics.checked 30 Sep 2026
- Mobile support
- Appcues mobile supports native iOS and Android apps plus React Native, Flutter, and Ionic through a mobile SDK.checked 30 Sep 2026
- Product purpose
- Appcues creates in-product experiences to onboard users, drive feature adoption, collect feedback, and reduce support load without engineering help for every change.checked 30 Sep 2026
- Security
- Appcues states that customer data is encrypted in transit and at rest, with annual SOC 2 audits and annual third-party penetration tests.checked 30 Sep 2026
- Support
- Every customer receives implementation services, onboarding support, a dedicated experience manager, and ongoing access to the support team.checked 30 Sep 2026
- Usage limits
- Pricing is based on monthly active users, number of installations, and published experiences; if limits are exceeded, experiences continue running until the next billing cycle discussion.checked 30 Sep 2026
- Web components
- Appcues Builder is a Chrome extension for creating Flows, Pins, and Banners, while Appcues Studio is a web dashboard for other experience types, targeting, themes, analytics, and administration.checked 30 Sep 2026
Money
- Trial terms
- Appcues offers a free trial with no credit card required and says unlimited flows can be shown to users during the trial period.checked 30 Sep 2026
