Annum

Overview

Annum is a shared planning workspace for marketing campaigns, channels, content, and online and offline tactics. It is best suited to teams that need a long-range calendar tied to tactic-level budget planning. The trade-off is that it is designed for laptops, not phones or tablets.

Key features

The timeline view organizes plans week by week across multiple months and can expand to a year or longer. That makes it useful for teams coordinating activity well ahead of launch, while keeping channels and tactics together in one calendar. Calendar views can be exported as PDFs through the browser’s print function, and plans for a chosen date range can be exported as CSV files.

Planners can record expenses against individual tactics and review budget summaries across channels. This helps connect planned activity with its costs while schedules are being built, though it is not a dedicated accounting system.

Calendars of Interest add holidays, cultural observances, and consumer spending events, as well as predicted B2B and B2C email performance insights. These give planners useful timing context, but teams still need to decide which events and predictions matter to their audiences.

Managed, two-way integrations use Workato, whose connectors span more than 10,000 applications, including Asana, Airtable, ClickUp, HubSpot, Monday, Smartsheet, Trello, Workfront, and Wrike. This may suit teams that need information to move between their planning calendar and other tools, but the managed integrations add costs: a one-time setup fee and an annual maintenance and data-usage fee, priced to customer requirements.

Plans and calendars can include external agency partners, and the product is aimed at organizations from a single marketer to enterprises with independent business units. Annum’s privacy policy says it will not rent or sell user-entered content and generally will not disclose it without consent, subject to specified circumstances. Its terms also make clear that security measures cannot guarantee protection against unauthorized third parties.

Pricing

Annum has no free plan, but its 14-day trial requires no credit card. The trial allows one calendar or plan and up to 10 seats; entered plans are retained if the customer subscribes. A live onboarding training session is available upon request during the trial.

Starter costs $99 a month when billed annually at $1,188; monthly subscriptions are $116 per month. It includes 10 users, one unified calendar, unlimited channels and tactics, and a five-year historical archive. Email support is included. This is the clearest fit for a team that can work within one shared calendar and wants predictable seat count and archive terms.

Advanced has a base cost billed annually, with all seats paid and a 10-user minimum. Admin/Contributor seats are $15 per seat pe. It includes a minimum of 10 users and one unified calendar. That structure is for teams needing this plan’s seat model, but the minimum and paid-seat requirement make it less suitable for smaller groups.

Enterprise has a base cost for one Lead aggregating calendar, billed annually; Nested calendars cost $49 per calendar per month, plus seat charges. It requires at least 10 users and includes one Lead calendar. This is aimed at organizations coordinating multiple business units, but additional calendars and seats affect the total cost.

Platforms

Annum is a web app, but it is not supported on tablets or smartphones and is designed for laptop use. Teams that need to plan or review calendars while away from a laptop should look elsewhere.

Who it's for

Annum fits marketers who plan across multiple channels and months, want to track tactic expenses alongside schedules, and can make a laptop the primary workspace. Its single-calendar Starter plan serves smaller teams; the Enterprise Lead-calendar structure is better aligned with organizations coordinating independent units. It is a poor fit for mobile-first planning or anyone seeking a free ongoing tier.

Pros and cons

• Pros: A timeline that can span a year or longer supports advance coordination across channels and tactics.
• Pros: Tactic-level expenses and channel budget summaries put planned costs alongside activity.
• Pros: PDF and date-range CSV exports provide ways to share calendar views and plans outside the app.
• Cons: Laptop-only support rules out phone and tablet use.
• Cons: There is no free plan, and managed integrations carry setup and recurring fees beyond the plan price.
• Cons: Advanced and Enterprise pricing includes minimum seat commitments or added calendar and seat charges, so the entry price alone does not convey their total cost.

Alternatives

For a broader category comparison, see Marketing Planning Software, Marketing Resource Management Software, and Content Calendar Software.

• Upland Cimpl is another paid web and API option; request a demo for pricing.
• Cohiva Campaign is a paid web alternative with a free trial and a Campaign plan at $149 a month.
• Screendragon uses custom pricing, with a per-user monthly charge plus a one-time setup and training fee; request a tailored quote.
• Sesimi offers custom licensing built around core and selected modules, preset volumes, and optional or usage-based costs.
• Proof MRM is a paid web option with annual-contract pricing per seat: SMB at $29 a month or Enterprise at $49 a month.
• Simple Asset Manager is a paid web option aimed at small creative teams, agencies, SMEs, and enterprises.
• IntelligenceBank Marketing Operations uses custom quotes based on package, users, storage, usage, and add-ons, and includes Digital Asset Management.
• Uptempo is another paid web option.

Verdict

Choose Annum if your marketing team needs a shared, long-range calendar that connects tactics with planned costs, and laptop-based work suits the team. Look elsewhere if mobile access is essential, or if managed integrations and multi-calendar seat charges do not fit the budget.