Proof MRM

What Proof MRM is

Proof MRM is marketing resource management software for campaign planning, budgeting, reporting, and coordination. It supports campaign planning, continuous progress reporting, and visibility into budgets and asset approvals, with automated workflows for collaboration. Digital asset management and asset approvals are included, as are automated analytics that can be paired with Proof’s Marketing Mix Modeling capability. Proof describes the product as native to Salesforce and says it integrates with Salesforce Sales Cloud, Marketing Cloud, and Data Cloud. Other listed integrations include Quip and Slack; Supermetrics is identified as a data aggregation partner connecting more than 60 marketing data sources. Proof still offers a SaaS option, but says its current focus is software-enabled services and packaged deliverables. The maker also says many recent customers asked Proof to operate the software for them. SMB pricing is $29 per seat per month and Enterprise pricing is $49 per seat per month, both under an annual contract. Proof GTM Manager is available through the Salesforce AppExchange.