Cohiva Campaign

Cohiva Campaign is web-based software for planning and coordinating marketing work across locations. It is best suited to marketing, brand and compliance teams in regulated businesses, franchises and agencies. Its calendar, approvals and checklist scanning create useful guardrails, but the marketer remains responsible for outcomes.

Overview

Campaign brings campaign planning and execution into one shared workflow. A unified calendar gives teams a view of campaigns and activities, while kanban boards track work as in progress, waiting or done. Together, those views help teams coordinate timing and spot stalled work. Multi-stage approvals add a formal sign-off path before launch, which is most valuable when campaigns cross teams or locations.

Brand standards are kept central so outlets and agencies can produce more consistent work. Campaign’s AI scan checks work against the customer’s own checklist before it goes live. That can help catch issues earlier, but it is not a guarantee of regulatory compliance and does not shift final responsibility from the marketer.

Key features

Planning and approvals

The calendar and boards serve different jobs: one organizes upcoming activities, while the other makes execution status visible. Multi-stage approvals are a practical fit for organizations that need several people to sign off before publishing. Smaller teams with a simple one-person review process may find this structure more than they need.

Checklist-based compliance

The scan applies the customer’s own checklist before a campaign goes live, giving teams a repeatable gate for review. This is useful for distributed marketing where consistent checks matter, but it should support rather than replace human judgment and regulatory accountability.

Franchise coordination

Franchisees can handle local marketing within central guardrails, using the shared calendar, approvals and scanning. That balance suits brands that need local execution without giving up oversight. Campaign also shares an identity, data layer and control plane with the Cohiva suite, which may appeal to organizations adopting more than one Cohiva product.

Pricing

Campaign is paid, with a Campaign plan at $149 a month (billed from $149/mo). It includes campaign planning and approval workflows. The stated price makes it a substantial starting commitment for a small team, while the approval and planning combination is aimed at organizations coordinating work across people or locations. A free trial is available for evaluating fit before committing.

Cohiva says its products require no credit card to start, can be started one product at a time, and can be cancelled anytime. No seat allowance or usage quota is given for the plan, so teams should confirm that the arrangement suits their intended scale. There is no free plan described.

Platforms

Campaign runs on the web, making it a fit for teams coordinating work through a browser-based product. No other platform is offered.

Who it's for

Campaign is a strong match for marketing, brand and compliance teams in regulated or multi-location operations, including franchises and agencies. It is particularly relevant when teams need a common calendar, visible work status, staged approvals and repeatable checklist controls. A team seeking a guarantee of compliance, or one that does not need coordination across contributors, should consider a different approach.

Pros and cons

• Central planning and status tracking: the calendar and kanban boards cover both upcoming activities and work progress.
• Structured sign-off: multi-stage approvals suit campaigns that require review by several stakeholders.
• Local work within guardrails: franchisees can run marketing while brand standards and checklist scanning support consistency.
• Not a compliance guarantee: the scan checks a customer-defined checklist, while regulatory responsibility remains with the marketer.
• Meaningful starting cost: the plan begins at $149 a month, which may be difficult to justify for teams with limited coordination needs.

Alternatives

For a wider field of options, browse Marketing Resource Management Software.

Choose Screendragon if you want custom pricing based on company requirements, with a once-off setup and training fee and per-user monthly billing. Sesimi may suit teams looking for core and selected module licensing with preset volumes and optional add-ons or usage-based costs. Simple Asset Manager is another paid web option designed for small creative teams, agencies, SMEs and enterprise users.

IntelligenceBank Marketing Operations may be a better fit when a custom package that includes Digital Asset Management is wanted. Proof MRM offers SMB and Enterprise plans at $29 a month and $49 a month respectively, billed per seat per month on annual contracts. Uptempo is another paid web option.

Consider Aprimo if its Standard Package’s digital asset management, metadata search, and asset organization and sharing match your needs. Zoho Marketing Plus is priced at $30 a month for one marketer, 1,000 contacts, 10,000 visitors, 25 webinar attendees, one brand and 15 GB of storage.

Verdict

Cohiva Campaign is best for teams that need to coordinate marketing across locations while keeping planning, approvals and checklist checks in one workflow. Its strongest reason to choose it is the combination of franchise-oriented guardrails and visible campaign execution. Its main drawback is the $149/mo starting point, alongside a compliance scan that cannot guarantee regulatory outcomes. Teams without distributed work or staged review needs should look elsewhere.