Qualtrics
7.3#1 in brand tracking softwareFrom $420 a monthFree planAPI
VisitQualtrics vs SurveyMonkey
SurveyMonkey
7.2#1 in survey panel softwareAndroidiOSAPI
VisitWhat both publish
| Fact | Qualtrics | SurveyMonkey |
|---|---|---|
| API access | Yes | Yes |
| Custom branding | Yes | Yes |
| Founded | 2002 | 1999 |
| Free plan | Yes | Yes |
| Headquarters | Provo, Utah and Seattle, Washington, USA | San Mateo, California, United States |
| Logic branching | Yes | Yes |
| Questions per survey | 30 | 10 |
| Respondent panel | Yes | Yes |
| Response analytics | Yes | Yes |
| Responses included | 500 | 1000 |
Qualtrics plans
- Qualtrics Surveys FreeFree
- Strategic Research$420 a month
- Strategic Research CustomPriced on request
SurveyMonkey plans
- BasicFree
- Standard MonthlyPriced on request
- Standard Monthly—
- Advantage Annual$468 a year
- Premier Annual$1,668 a year
- Team Advantage$30 a year
Pick Qualtrics if…
Individuals starting structured survey research; Teams needing shared surveys and larger response volumes; Organizations running sensitive research programs
Pick SurveyMonkey if…
It suits people and organizations creating surveys, forms, or quizzes, from basic use to team collaboration and enterprise governance. Teams needing a respondent panel or payment collection can use SurveyMonkey Audience or the listed Stripe and PayPal options.