
HubSpot Marketing Hub
9.1#1 in marketing automation softwareFree planFree planAndroidiOSWebAPI
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| Fact | HubSpot Marketing Hub | Mautic |
|---|---|---|
| Audience | Professional is described for marketing teams running omni-channel campaigns, while Enterprise is for marketing organizations seeking governance and customer journeys at scale. | Mautic was launched to provide powerful marketing automation tools to small and medium-sized businesses and now serves marketers from freelancers to enterprises and universities. |
| CRM integrations | multiple | multiple |
| Customer journeys | Yes | Yes |
| Email automation | Yes | Yes |
| Free plan | Yes | Yes |
| Included contacts | 1000 | 50000 |
| Integrations | HubSpot’s marketplace lists 2,437 apps and includes integrations such as Gmail, Google Calendar, Outlook, Google Drive, and WordPress. | Mautic offers CRM and SMS integrations, webhooks, a plugin marketplace, and a REST API for custom integrations. |
| Lead capture forms | Yes | Yes |
| Lead scoring | Yes | Point scoring helps prioritize leads and provides a central contact overview. |
Teams automating email, lead capture and customer journeys; Organizations needing CRM and marketplace integrations; Marketers who want mobile, web and API access
Mautic can suit marketers from freelancers and small or medium-sized businesses to enterprises and universities. It is particularly relevant to teams that want open-source automation and are prepared to manage hosting or pay for managed hosting.