
Countly
9.4#1 in web analytics toolsFrom $175 a monthFree planAndroidiOSWebAPI
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| Fact | Countly | Matomo |
|---|---|---|
| API access | Yes | Yes |
| Conversion funnels | Yes | Yes |
| Ecommerce tracking | Yes | Yes |
| Event tracking | Countly provides event tracking so teams can record user actions and analyze them. | Yes |
| Founded | 2012 | 2007 |
| Free plan | No | Yes |
| Headquarters | LinkedIn lists London, England as Countly headquarters, with the primary location at 1 Bow Churchyard, London EC4M 9DQ. | Auckland, New Zealand |
| Integrations | GetApp lists Adjust as a Countly integration, while TrustRadius lists MongoDB. | Matomo supports more than 100 integrations. |
Countly suits teams that need event, funnel, and ecommerce analytics with API access. It may fit buyers choosing between managed private-cloud hosting and self-hosted deployment.
Matomo suits people who need web analytics with event, conversion, ecommerce, or session tracking. Its free self-hosted option may suit those who want to host the platform themselves, while Cloud plans offer a 21-day trial.