
Amplitude
9.1#2 in web analytics toolsFrom $995 a monthFree planAndroidiOSWebAPI
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| Fact | Amplitude | Matomo |
|---|---|---|
| API access | Yes | Yes |
| Conversion funnels | Yes | Yes |
| Ecommerce tracking | Yes | Yes |
| Event tracking | Yes | Yes |
| Founded | Amplitude says it was founded in 2012. | 2007 |
| Free plan | Yes | Yes |
| Headquarters | Amplitude is headquartered in San Francisco, California. | Auckland, New Zealand |
| Integrations | Amplitude lists integrations including Twilio Segment, Braze and Amazon S3 and says it can integrate with any system. | Matomo supports more than 100 integrations. |
You want what its maker publishes above — check its page for the details.
Matomo suits people who need web analytics with event, conversion, ecommerce, or session tracking. Its free self-hosted option may suit those who want to host the platform themselves, while Cloud plans offer a 21-day trial.