Amplitude
9.1#2 in web analytics toolsFrom $995 a monthFree planAndroidiOSWebAPI
VisitAmplitude vs Google Analytics
Google Analytics
6.5#94 in web analytics toolsAPI
VisitWhat both publish
| Fact | Amplitude | Google Analytics |
|---|---|---|
| API access | Yes | Yes |
| Conversion funnels | Yes | Yes |
| Data retention | extended | limited |
| Ecommerce tracking | Yes | Yes |
| Event tracking | Yes | Yes |
| Free plan | Yes | Yes |
Amplitude plans
- FreeFree
- PlusFree
- Basic$995 a month
- EnterprisePriced on request
- GrowthPriced on request
Google Analytics plans
- Google AnalyticsFree
- Analytics 360Priced on request
Pick Amplitude if…
You want what its maker publishes above — check its page for the details.
Pick Google Analytics if…
The free solution suits businesses of any size that need customer measurement across websites and apps. Analytics 360 is directed at large enterprises needing advanced customization, higher limits, or enterprise-level support.