
Amazon Connect
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| Fact | Amazon Connect | GoTo Contact Center |
|---|---|---|
| Analytics | The service provides real-time and historical metrics, conversational analytics, and an analytics data lake that supports zero-ETL access to third-party sources. | Reporting includes real-time and historical metrics, queue times, agent availability, call outcomes and export to CSV, PDF or PNG. |
| Channels | The service supports voice, chat, email, SMS, web, WhatsApp, and Apple Messages, with customer context carried across channels. | The broader GoTo Connect CX offering lists WhatsApp, social messaging, SMS campaigns, web chat, and surveys. |
| Digital channel scope | omnichannel | omnichannel |
| Headquarters | Seattle, Washington | Boston, Massachusetts, United States |
| Inbound calling | Yes | Yes |
| Integrations | AWS documents Customer Profiles integrations with Salesforce, ServiceNow, Marketo, and Zendesk through Amazon AppFlow. | Published integrations include Salesforce, Google, Zendesk, Slack, HubSpot and ServiceNow. |
| IVR builder | Yes | Yes |
| Outbound dialer | Yes | The product includes an outbound dialer for automating sales calls. |
| Product | Amazon Connect Customer is an agentic AI solution for customer experience that handles proactive outreach, self-service resolution, and agent assistance across channels. | GoTo Contact Center is an all-in-one, AI-powered cloud contact center solution. |
Amazon Connect Customer is aimed at enterprises delivering customer experiences across multiple touchpoints. Its channel coverage and agent features also suit teams coordinating automated and human assistance.
GoTo Contact Center may suit organizations that need inbound and outbound calling with omnichannel channels and agent oversight tools. Its platform options cover desktop, mobile, and web users.