ZAM
ZAM is an AI digital adoption platform that guides employees through software workflows by voice on their screens.
What ZAM is
ZAM is an AI digital adoption platform that guides employees through software workflows by voice on their screens. Users ask questions aloud and receive step-by-step help inside the application they are using. For software a company owns, ZAM uses a lightweight SDK snippet, and guidance can change without a new app release. For third-party tools, IT deploys a managed browser extension without access to the vendor’s code. Named examples include SAP, Salesforce, ServiceNow, Workday, Microsoft 365, HR systems, internal portals and custom or legacy tools. Workflow analytics show which steps slow users down, helping teams locate friction. ZAM says most teams go live in days without creating walkthroughs for every screen. Its FAQ describes alignment with India’s DPDP Act and EU GDPR, configurable data handling and retention, and private deployment for regulated environments. Pricing is custom, based on usage and scale, with no per-screen authoring fees or per-person licences.
Good
- Voice guidance inside the active application
- Supports owned apps and third-party tools
- Workflow analytics reveal user friction
- Configurable retention and data handling
- Private deployment for regulated industries
Watch out
- Pricing requires a demo and quote
- Custom deployment depends on each software stack
- Browser extension applies to third-party tools
Who it suits
ZAM is intended for CIOs, IT leaders, L&D heads and operations leaders handling software rollout, training or employee productivity. It can fit organizations needing guidance across owned and third-party applications, including regulated deployments.
Verdict
ZAM combines voice-led in-app guidance with analytics for software adoption. Its custom enterprise pricing and deployment choices suit organizations planning broader rollouts across varied applications.
Plans and prices
From ZAM's own pricing page, checked 4 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Custom enterprise pricing | Priced on request | Usage and scale based; tailored to your software stack and rollout; no per-screen authoring fees or per-person licences; book a demo for a quote |
The facts
Each one read from ZAM's own pages, with the date it was checked.
The company
- Company
- The maker is CrezamCreative Tech Private Limited, which describes itself as based in Bengaluru, India, and incubated at IIM Lucknow's Enterprise Incubation Centre.checked 4 Oct 2026
- Headquarters
- Bengaluru, Indiachecked 28 Sep 2026
What it does
- Customer deployments
- Crezam says ZAM is live in production on enterprise HR software and has active pilots with leading Indian enterprises.checked 4 Oct 2026
- Guidance
- Users can ask questions aloud and receive step-by-step guidance inside the app they are using.checked 4 Oct 2026
- Integrations
- The site names SAP, Salesforce, ServiceNow, Workday, Microsoft 365, HR systems, internal portals, and custom or legacy tools as supported examples.checked 4 Oct 2026
- Private deployment
- The FAQ says ZAM can be deployed for regulated industries so data stays inside the customer's environment.checked 4 Oct 2026
- Product
- ZAM is an AI digital adoption platform that guides employees through workflows by voice, in real time, on their screen.checked 4 Oct 2026
- Security and compliance
- The FAQ says ZAM is aligned with India's DPDP Act and the EU's GDPR, and that data handling and retention can be configured to customer requirements.checked 4 Oct 2026
- Setup
- The FAQ says most teams are live in days, and that ZAM does not require hand-built walkthroughs for each screen.checked 4 Oct 2026
- Support
- ZAM's product page invites CIOs and IT leaders, heads of L&D, and heads of Operations to use the platform for software rollout, training, and employee productivity needs.checked 4 Oct 2026
- Workflow analytics
- ZAM shows teams which steps slow users down so they can identify friction in workflows.checked 4 Oct 2026
Where it runs
- Owned apps
- For software a customer owns, ZAM is added with a lightweight SDK snippet and guidance can be updated without a new app release.checked 4 Oct 2026
- Third-party apps
- For third-party tools, IT deploys ZAM as a managed browser extension without needing access to the vendor's code.checked 4 Oct 2026
