WhatFlow
WhatFlow is a web service for Shopify merchants using WhatsApp for marketing, customer support, and order automation.
What WhatFlow is
WhatFlow is a web service for Shopify merchants using WhatsApp for marketing, customer support, and order automation. It can send order confirmations and fulfillment alerts, and apply automatic reply rules. For abandoned checkouts, it offers a three-stage recovery sequence with dynamic coupons and one-click cart restore. WhatFlow Inbox gives support teams a shared WhatsApp conversation view alongside Shopify customer and order context. FlowSense analyzes Shopify purchase history, browsing affinities, and support interactions to provide tailored recommendations and answers. Listed integrations include Shopify Flow, Judge.me, Klaviyo, Gorgias, Loox, and Recharge. Merchants need their own Meta Business API account to connect through the Official Meta Cloud API. Paid plans include a seven-day trial with access to features and templates. Message usage charges vary by plan, and Meta conversation fees are billed directly by Meta according to recipients' countries, with no WhatFlow markup. WhatFlow says credentials are encrypted at rest and traffic uses TLS 1.3. It also states it does not sell, rent, share, or analyze customer contact lists for third-party advertising.
Good
- Automates order confirmations and fulfillment alerts.
- Abandoned checkout recovery includes dynamic coupons.
- Shared inbox displays Shopify customer and order context.
- Lists integrations with Shopify Flow, Klaviyo, and Gorgias.
Watch out
- Channel coverage is WhatsApp only.
- A Meta Business API account is required.
- Meta conversation fees are billed separately by Meta.
- Message usage charges vary by plan.
Who it suits
WhatFlow may suit Shopify merchants handling WhatsApp sales, support, and order messages. It requires a merchant-owned Meta Business API account for Official Meta Cloud API connection.
Verdict
WhatFlow brings Shopify order context, WhatsApp support, and marketing automations together. Review per-message charges and Meta fees alongside the plan price before choosing a tier.
Plans and prices
From WhatFlow's own pricing page, checked 5 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | $4.99 a month | First 2,000 Messages Sent free · 2,001+ Messages Sent $0.005 per unit · Plus usage charges |
| Plus | $9.99 a month | First 5,000 Messages Sent free · 5,001+ Messages Sent $0.004 per unit · Plus usage charges |
| Growth | $29 a month | First 20,000 Messages Sent free · 20,001+ Messages Sent $0.0025 per unit · Plus usage charges |
| Scale | $49.99 a month | First 40,000 Messages Sent free · 40,001+ Messages Sent $0.002 per unit · Plus usage charges |
| Ultimate | $99 a month | First 75,000 Messages Sent free · 75,001+ Messages Sent $0.0015 per unit · Plus usage charges |
| Free | — | First 100 Messages Sent free · 101+ Messages Sent $0.01 per unit · Plus usage charges |
The facts
Each one read from WhatFlow's own pages, with the date it was checked.
What it does
- AI assistant
- FlowSense analyzes Shopify purchase history, browsing affinities, and support interactions to provide tailored recommendations and answers.checked 5 Oct 2026
- Cart recovery
- The features page describes a three-stage abandoned checkout recovery sequence with dynamic coupons and one-click cart restore.checked 5 Oct 2026
- Compliance
- The security page claims GDPR, UK GDPR, and CCPA compliance and says data erasure webhooks run within 48 hours after uninstallation or a customer request.checked 5 Oct 2026
- Integrations
- The integrations page lists Shopify Flow, Judge.me, Klaviyo, Gorgias, Loox, and Recharge integrations.checked 5 Oct 2026
- Order automations
- The pricing page lists automated fulfillment alerts, WhatsApp order confirmations, and smart auto-reply rules among its features.checked 5 Oct 2026
- Privacy
- WhatFlow says it does not sell, rent, share, or analyze customer contact lists for third-party advertising.checked 5 Oct 2026
- Product
- WhatFlow provides WhatsApp marketing, customer support, and order automation tools for Shopify merchants.checked 5 Oct 2026
- Requirement
- The pricing page says merchants need their own Meta Business API account to connect through the Official Meta Cloud API.checked 5 Oct 2026
- Security
- The security page says credentials are encrypted at rest with AES-256-GCM and traffic uses TLS 1.3.checked 5 Oct 2026
- Support and enterprise
- WhatFlow offers custom data processing addenda for Shopify Plus and enterprise brands processing high-volume European or international customer traffic.checked 5 Oct 2026
Money
- Meta API billing
- The pricing page says Meta conversation fees are billed directly by Meta based on recipients’ countries, with no WhatFlow markup.checked 5 Oct 2026
- Trial
- The pricing page offers a seven-day free trial on paid plans with full access to features and templates.checked 5 Oct 2026
Where it runs
- WhatsApp inbox
- WhatFlow Inbox lets support teams handle shared WhatsApp conversations and view Shopify customer and order context.checked 5 Oct 2026
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