WatsBerry
WatsBerry is WhatsApp marketing and automation software for businesses in India, with built-in email, Instagram DM, and Messenger support.
What WatsBerry is
WatsBerry is WhatsApp marketing and automation software for businesses in India, with built-in email, Instagram DM, and Messenger support. It uses Meta Embedded Signup with the official WhatsApp Cloud API; WatsBerry says it is a Meta Verified Technical Provider. Businesses can run broadcast campaigns, use personalized variables and templates, and configure rule-based bots or AI chatbots. The shared Team Inbox supports chat assignment and labels or tags, with human handoff for AI FAQ conversations. AI FAQ answers draw on Bot Knowledge, and low-confidence or unanswered questions can be routed to a fallback or person. Shopify-connected stores can track purchases, ROAS, delivery, opens, and clicks. Integrations include Shopify, WooCommerce, Slack, CleverTap, Google Reviews, Trustpilot, JudgeMe, Razorpay, and PayU. An organization can connect Shopify or WooCommerce, but not both; abandoned-cart recovery is Shopify-only in the current release. WatsBerry says it adds 0% markup to WhatsApp marketing messages, with usage paid directly to Meta. Built-in email costs 5 paise per email and is available on Pro and Growth.
Good
- Supports WhatsApp, email, Instagram DM, and Messenger
- Shared inbox includes assignment and labels
- Campaign analytics for Shopify-connected stores
- 14-day free plan after invite
Watch out
- Meta usage is billed separately
- GST is extra on paid plans
- Shopify and WooCommerce cannot both be connected
- Cart recovery is Shopify-only
Who it suits
WatsBerry suits businesses in India that want WhatsApp campaigns and automation alongside email or social messaging. Shopify and WooCommerce stores should note the one-store-platform limit and Shopify-only cart recovery.
Verdict
WatsBerry combines multi-channel messaging with campaign and chatbot tools. Its free access is invite-only, and paid plans begin at ₹1,599/mo with GST extra.
Plans and prices
From WatsBerry's own pricing page, checked 8 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| 14-day free plan | Free | Invite-only via waitlist · Meta WhatsApp usage billed separately · 14-day free plan after invite |
| Starter | ₹1,599 a month | Single-user Team Inbox · WhatsApp campaigns, catalogue, rule-based bots · Monthly; GST extra |
| Pro | ₹2,999 a month | 2 workspace users · AI chatbots · Shopify/WooCommerce · campaign flows · email · cart recovery · Monthly; GST extra |
| Growth | ₹5,999 a month | 5 workspace users · social automation · webhooks · Monthly; GST extra |
The facts
Each one read from WatsBerry's own pages, with the date it was checked.
What it does
- AI FAQ
- AI FAQ answers are grounded in Bot Knowledge, and low-confidence or missing-knowledge questions route to fallback or a human.checked 8 Oct 2026
- Campaign analytics
- For Shopify-connected stores, campaigns can track purchases, ROAS, delivery, open, and click rates.checked 8 Oct 2026
- Channels
- The product supports WhatsApp, built-in email, Instagram DM, and Messenger.checked 8 Oct 2026
- Integrations
- The listed integrations include Shopify, WooCommerce, Slack, CleverTap, Google Reviews, Trustpilot, JudgeMe, Razorpay, and PayU.checked 8 Oct 2026
- Messaging charges
- WatsBerry says it adds 0% markup on WhatsApp marketing messages and customers pay Meta directly for WhatsApp usage.checked 8 Oct 2026
- Product
- WatsBerry is WhatsApp marketing and automation software with omnichannel features for businesses in India.checked 8 Oct 2026
- Security
- The WooCommerce integration guide says API keys are encrypted at rest.checked 8 Oct 2026
- Store support limit
- An organization can connect either Shopify or WooCommerce, not both; abandoned-cart recovery is Shopify-only in the current release.checked 8 Oct 2026
- Support contact
- The public site lists [email protected] as its contact email.checked 8 Oct 2026
Money
- Email price
- Built-in email marketing is billed from the wallet at 5 paise per email and is available on Pro and Growth.checked 8 Oct 2026
The company
- Headquarters
- Chennai, Tamil Nadu, Indiachecked 28 Sep 2026
- Maker and headquarters
- WatsBerry is operated by Furiq Technologies Private Limited in Chennai, Tamil Nadu, India.checked 8 Oct 2026
- Team Inbox
- Its shared Team Inbox supports chat assignment, labels or tags, and human handoff from AI FAQ.checked 8 Oct 2026
Where it runs
- Official WhatsApp API
- WatsBerry says it is a Meta Verified Technical Provider and uses Meta Embedded Signup with the official WhatsApp Cloud API.checked 8 Oct 2026
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