Veras Reach
Veras Reach is a web-based CRM suite built for retailers that brings customer information and engagement into a shared hub.
What Veras Reach is
Veras Reach is a web-based CRM suite built for retailers that brings customer information and engagement into a shared hub. It collects, queries, analyzes, and manages customer data, then shares it across channels in real time. Transaction histories can include purchases, returns, dates, times, and promotions by channel, giving retailers buying-pattern insights. Retailers can segment customers into buyer personas and direct dynamic promotions or price events toward likely responders. The loyalty engine supports multiple concurrent programs and can recognize activity such as store visits and social interactions as well as purchases. Veras Affinity adds AI-powered clienteling, giving associates time-based customer attributes for personalized recommendations. A privacy portal manages customer preferences and deletion requests and can connect with CRM, ecommerce, or POS systems. Integration options include web APIs, file formats, low-level APIs, and ETL. Veras Retail describes its omnichannel solutions as serving mid-to-large sized global retailers. Pricing is available on request; the product page invites prospective customers to request a demo.
Good
- Shares customer data across channels in real time.
- Supports multiple concurrent loyalty programs.
- Segments customers for targeted promotions and price events.
- Privacy portal manages preferences and deletion requests.
- Offers CRM, ecommerce, and POS integration.
Watch out
- Pricing is available only on request.
- Designed specifically for retail.
Who it suits
Veras Reach suits mid-to-large global retailers that want to manage customer profiles, loyalty, promotions, and engagement across channels. It may also fit retailers seeking privacy-request tools and integrations with CRM, ecommerce, or POS systems.
Verdict
Reach combines customer data management, segmentation, loyalty, and clienteling in a retail-focused web suite. Retailers considering it will need to request pricing and a demo.
The facts
Each one read from Veras Reach's own pages, with the date it was checked.
What it does
- Campaign measurement
- The Reach solution brief says the product tracks marketing campaign effectiveness and response rates.checked 3 Oct 2026
- Clienteling
- The page describes AI-powered clienteling through Veras Affinity, which provides associates with relevant, time-based attributes for personalized recommendations.checked 3 Oct 2026
- Cross-channel records
- The solution brief says customer records can include multiple addresses and social media profiles, with transaction details such as purchases, returns, dates, times, and promotions by channel.checked 3 Oct 2026
- Customer data
- It collects, queries, analyzes, and manages customer data from a single hub and shares real-time data across channels.checked 3 Oct 2026
- Data integrity
- Veras Retail describes Reach as maintaining customer data integrity and supporting proactive management of each customer’s shopping experience.checked 3 Oct 2026
- Implementation
- Veras Retail lists implementation services including installation and configuration, integration design, training, pilot testing, production deployment, and post-deployment support.checked 3 Oct 2026
- Integrations
- Veras Retail describes integration methods including REST and SOAP web APIs, XML, CSV, TXT and JSON files, Windows and Java low-level APIs, and ETL.checked 3 Oct 2026
- Intended customers
- Veras Retail says its omnichannel solutions serve mid-to-large sized global retailers.checked 3 Oct 2026
- Loyalty
- The loyalty engine supports multiple concurrent programs that reward repeat customers with incentives.checked 3 Oct 2026
- Loyalty activity
- The solution brief says loyalty programs can recognize activity beyond purchases, including store visits and social media interactions.checked 3 Oct 2026
- Pricing and purchase
- The Reach page invites prospective customers to request a demo and does not state a price or plan details.checked 3 Oct 2026
- Privacy compliance
- The privacy module is described as simplifying CCPA and GDPR with a portal that integrates with CRM, ecommerce, or POS systems and manages customer preferences, including requests to be forgotten.checked 3 Oct 2026
- Privacy module
- Its privacy portal is described as CCPA- and GDPR-focused and can integrate with CRM, ecommerce, or POS systems to manage preferences and propagate deletion requests.checked 3 Oct 2026
- Product
- Veras Reach is a retail-specific CRM for centralized customer management and engagement.checked 3 Oct 2026
- Promotions
- Retailers can segment customers into buyer personas and target dynamic promotions and price events to likely responders.checked 3 Oct 2026
- Purchase history
- Reach provides insights into buying patterns using customers’ complete transaction history.checked 3 Oct 2026
- Security
- The maker’s website privacy policy says it uses industry-standard procedures and policies, including firewalls, to protect site users’ personal information, while disclaiming a guarantee against unauthorized access.checked 3 Oct 2026
- Support
- Veras Retail says its support is conducted in-region and offers access to experienced professionals.checked 3 Oct 2026
- Transaction history
- Reach provides buying-pattern insights from transaction history, including purchases, returns, dates, times, and applied promotions by customer channel.checked 3 Oct 2026
- Web-based
- A Veras Retail product page describes Reach as a web-based suite of CRM applications designed exclusively for retail.checked 3 Oct 2026
The company
- Company
- The maker identifies itself as Zoftec LLC doing business as Veras Retail, founded as Zoftec LLC in 2008, with an address in Phoenix, Arizona.checked 3 Oct 2026
- Founded
- 2008checked 28 Sep 2026
- Headquarters
- Phoenix, Arizona, USAchecked 28 Sep 2026
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