Trata AI

Summary

Trata AI is an AI conversation coach for automotive dealerships. It captures and analyzes customer interactions across phone, web, and in-person channels, with call recordings, keyword tracking, scoring against custom rubrics, and performance analytics. Its listed coaching agents serve floor sales, BDC, recovery, F&I, representative onboarding, and service advisors. The platform also lists AI coaching guidance, scorecards, manager dashboards, and CRM integrations. Starter includes one user, a 15-minute sparring session, two pre-built scenarios and personas, 10 recordings with AI feedback and scorecards, and five LinkedIn profile extracts. Pro has unlimited users, scenarios, personas, and practice sessions, with up to 2,000 minutes of conversation intelligence and 500 minutes of coaching and roleplay. Enterprise adds live call monitoring, real-time alerts, mobile app support, API access, and dedicated support. Trata AI lists Android, iOS, web, and API platforms. A free plan is available; pricing is on request.

Who it is for

Trata AI suits dealership teams in sales, F&I, BDC, and service that want coaching and analysis for customer conversations. Its specialized agents also address recovery, onboarding, and service advising.

Compared on sales coaching software

Free plan

Yestrata.ai

Call analysis

aitrata.ai

Coaching guidance

aitrata.ai

Coaching scorecards

Yestrata.ai

Manager dashboards

Yestrata.ai

CRM integrations

Yestrata.ai

Facts

Product

Trata AI describes itself as an AI conversation coach for dealerships that captures and analyzes phone, web, and in-person customer interactions.trata.ai · 3 Oct 2026

Audience

The platform is built for automotive dealership teams across F&I, sales, BDC, and service.trata.ai · 3 Oct 2026

Agents

Its listed AI agents include floor sales, BDC, recovery, F&I, rep onboarding, and service advisor coaches.trata.ai · 3 Oct 2026

Integrations

The site lists RingCentral, CallRail, Weave, Vonage, Google Calendar, Xtime, TimeHighway, VinSolutions, DealerSocket, Tekion, Elead, CDK Global, ShopMonkey, Slack, Zapier, and Microsoft Teams.trata.ai · 3 Oct 2026

Enterprise features

The Enterprise plan lists live call monitoring, real-time alerts, phone, web, and field conversation scoring, Trata Shadow mobile app support, and API access.trata.ai · 3 Oct 2026

Starter plan limits

The Starter plan lists one user, a 15-minute AI sparring session, two pre-built scenarios and personas, 10 recordings with AI feedback and scorecard, and five LinkedIn profile extracts.trata.ai · 3 Oct 2026

Pro plan limits

The Pro plan lists up to 2,000 minutes of AI Conversation Intelligence and up to 500 minutes of AI Coaching and Roleplay, with unlimited users, scenarios, personas, and practice sessions.trata.ai · 3 Oct 2026

Support

The Enterprise plan includes a dedicated success manager and white-glove support; the contact page lists [email protected] and [email protected].trata.ai · 3 Oct 2026

Privacy and security

The privacy policy says the company uses industry-standard practices to protect personal data and does not guarantee absolute security.trata.ai · 3 Oct 2026

Privacy rights

The privacy policy describes GDPR and California privacy rights and directs users to [email protected] for related requests.trata.ai · 3 Oct 2026

Company

Headquarters address

The contact page lists 8 The Green, Ste A, Dover, USA 19901.trata.ai · 3 Oct 2026

Headquarters

Dover, Delaware, USAtrata.ai · 28 Sept 2026

Where it ranks on Everything Xiaomi

• Best Sales Coaching Software in 2026#9 of 26

Sources

• trata.ai· checked 3 Oct 2026
• trata.ai/contact-us· checked 3 Oct 2026
• trata.ai/privacy-policy· checked 3 Oct 2026