Trata AI
Trata AI is an AI conversation coach for automotive dealerships.
What Trata AI is
Trata AI is an AI conversation coach for automotive dealerships. It captures and analyzes customer interactions across phone, web, and in-person channels, with call recordings, keyword tracking, scoring against custom rubrics, and performance analytics. Its listed coaching agents serve floor sales, BDC, recovery, F&I, representative onboarding, and service advisors. The platform also lists AI coaching guidance, scorecards, manager dashboards, and CRM integrations. Starter includes one user, a 15-minute sparring session, two pre-built scenarios and personas, 10 recordings with AI feedback and scorecards, and five LinkedIn profile extracts. Pro has unlimited users, scenarios, personas, and practice sessions, with up to 2,000 minutes of conversation intelligence and 500 minutes of coaching and roleplay. Enterprise adds live call monitoring, real-time alerts, mobile app support, API access, and dedicated support. Trata AI lists Android, iOS, web, and API platforms. A free plan is available; pricing is on request.
Good
- Analyzes phone, web, and in-person interactions
- Scores conversations against custom rubrics
- Includes agents for multiple dealership roles
- Offers a free plan
- Supports Android, iOS, web, and API
Watch out
- Starter is limited to one user
- Starter sparring session is 15 minutes
- Enterprise pricing is on request
Who it suits
Trata AI suits dealership teams in sales, F&I, BDC, and service that want coaching and analysis for customer conversations. Its specialized agents also address recovery, onboarding, and service advising.
Verdict
Trata AI brings conversation analysis and role-specific coaching together for dealership teams. The free plan is available, while pricing for listed paid plans is on request.
Plans and prices
From Trata AI's own pricing page, checked 3 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Enterprise | Priced on request | Everything in Pro · Unlimited Roleplay & Scenario Creation · Live Call Monitoring & Real-Time Alerts · Mobile App Support · Enterprise Integrations & API Access · Dedicated Success Manager & White-Glove Support |
| Pro | Priced on request | Up to 2000 mins of AI Conversation Intelligence · Up to 500 mins of AI Coaching and Roleplay · Unlimited Users · Basic CRM or ATS Integrations |
| Starter | Priced on request | 15-minute AI Sparring Session · 1 User · 2 Pre-Built Scenarios and Personas · 10 Recordings with AI Feedback & Scorecard · 5 LinkedIn Profile Extracts · Unlimited Practice Calls (within session time limits) |
The facts
Each one read from Trata AI's own pages, with the date it was checked.
What it does
- Agents
- Its listed AI agents include floor sales, BDC, recovery, F&I, rep onboarding, and service advisor coaches.checked 3 Oct 2026
- Audience
- The platform is built for automotive dealership teams across F&I, sales, BDC, and service.checked 3 Oct 2026
- Call analysis
- Features include AI call recordings, keyword tracking, conversation scoring against custom rubrics, and performance analytics.checked 3 Oct 2026
- Enterprise features
- The Enterprise plan lists live call monitoring, real-time alerts, phone, web, and field conversation scoring, Trata Shadow mobile app support, and API access.checked 3 Oct 2026
- Integrations
- The site lists RingCentral, CallRail, Weave, Vonage, Google Calendar, Xtime, TimeHighway, VinSolutions, DealerSocket, Tekion, Elead, CDK Global, ShopMonkey, Slack, Zapier, and Microsoft Teams.checked 3 Oct 2026
- Privacy and security
- The privacy policy says the company uses industry-standard practices to protect personal data and does not guarantee absolute security.checked 3 Oct 2026
- Privacy rights
- The privacy policy describes GDPR and California privacy rights and directs users to [email protected] for related requests.checked 3 Oct 2026
- Product
- Trata AI describes itself as an AI conversation coach for dealerships that captures and analyzes phone, web, and in-person customer interactions.checked 3 Oct 2026
- Support
- The Enterprise plan includes a dedicated success manager and white-glove support; the contact page lists [email protected] and [email protected].checked 3 Oct 2026
The company
- Headquarters
- Dover, Delaware, USAchecked 28 Sep 2026
- Headquarters address
- The contact page lists 8 The Green, Ste A, Dover, USA 19901.checked 3 Oct 2026
Money
- Pro plan limits
- The Pro plan lists up to 2,000 minutes of AI Conversation Intelligence and up to 500 minutes of AI Coaching and Roleplay, with unlimited users, scenarios, personas, and practice sessions.checked 3 Oct 2026
- Starter plan limits
- The Starter plan lists one user, a 15-minute AI sparring session, two pre-built scenarios and personas, 10 recordings with AI feedback and scorecard, and five LinkedIn profile extracts.checked 3 Oct 2026
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