Tally
Tally is a web-based form builder with a free plan for creating forms and collecting responses.
What Tally is
Tally is a web-based form builder with a free plan for creating forms and collecting responses. Its free tier includes unlimited forms and submissions, payment forms, file uploads, conditional logic, and calculations. It also connects with Google Sheets, Notion, Airtable, Zapier, Make, and webhooks. Tally supports quizzes and multiple embed options, and lists 19 native integrations. The Free plan costs nothing. The Pro plan costs $24 a month and adds unlimited team members and 30-day form version history. Business costs $74 a month and provides 90-day form version history. Tally is available on the web, and its maker is based in Belgium, European Union. The listed plan details emphasize form creation, submissions, integrations, and version history; they do not specify other features for the paid plans.
Good
- Free plan includes unlimited forms and submissions.
- Supports payment forms and file uploads.
- Offers conditional logic and calculations.
- Integrates with Google Sheets, Notion, and Airtable.
Watch out
- Available on web only.
- Pro costs $24 a month.
- Business costs $74 a month.
Who it suits
Tally suits people who need web forms with file uploads, conditional logic, calculations, or payment collection. Its free plan may fit users who want unlimited forms and submissions without paying.
Verdict
Tally’s free tier covers a broad set of form-building basics, including unlimited submissions and several integrations. Consider the paid plans if 30- or 90-day version history is important.
Plans and prices
From Tally's own pricing page, checked 20 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Pro | $24 a month | Unlimited team members · 30-day form version history · Pay monthly |
| Business | $74 a month | 90-day form version history · Pay monthly |
| Free | Free | Unlimited forms · unlimited submissions · 99% of features · fair-use policy |
| Tally Pro | $29 a month | Remove branding · custom domains · partial submissions · team collaboration · monthly or annually |
| Tally Business | $89 a month | Data-retention controls · email verification · advanced business features · monthly or annually |
The facts
Each one read from Tally's own pages, with the date it was checked.
What it does
- Accessibility limit
- Tally says its forms use semantic HTML and follow WCAG guidance, but it does not hold official WCAG or ADA certification.checked 15 Oct 2026
- Adoption
- The homepage says Tally powers more than 500,000 teams.checked 15 Oct 2026
- AI extensibility
- Tally offers an MCP server for building, editing and fetching forms through AI tools such as Claude, Cursor and Claude Code.checked 15 Oct 2026
- Analytics
- Form visit analytics reports visits, duration, traffic sources, devices, locations, browsers and operating systems.checked 15 Oct 2026
- API capabilities
- The API can create and update forms, modify fields, retrieve and delete submissions, and synchronize data with external systems.checked 15 Oct 2026
- API controls
- The API uses bearer tokens, has a 100-requests-per-minute limit, paginated list endpoints and date-based version headers.checked 15 Oct 2026
- Calculator
- The calculator uses variables to compute content, scores and prices.checked 15 Oct 2026
- Conditional logic
- Forms can show or hide blocks, branch based on answers and calculate values.checked 15 Oct 2026
- Data deletion
- Deleted form data is permanently removed from backups within 90 days unless the user empties Trash sooner.checked 15 Oct 2026
- Design
- Users can customize themes, colors, fonts, buttons, columns, images and custom CSS.checked 15 Oct 2026
- Documentation
- Tally maintains a public help center with getting-started material, feature guides, integrations, pricing, FAQ and support links.checked 15 Oct 2026
- Embed options
- multiplechecked 20 Sep 2026
- File uploads
- Yeschecked 20 Sep 2026
- GDPR
- Tally identifies itself as Belgium-based and says it complies with the GDPR framework and provides a DPA.checked 15 Oct 2026
- Input types
- Forms can collect contact details, payments, signatures, ratings, rankings, files, dates and times.checked 15 Oct 2026
- Integrations
- Listed integrations include Notion, Google Sheets, Airtable, Slack, Coda, Zapier, Make, Pipedream, n8n, Linear, Discord, Google Analytics, Meta Pixel and webhooks.checked 15 Oct 2026
- Licence status
- Tally’s terms reserve all intellectual-property rights to Tally and grant no licence to obtain source code or technical materials, indicating proprietary software.checked 15 Oct 2026
- Limit: advanced workflow learning curve
- Capterra reviewers report that conditional logic, field placement, domain setup and spreadsheet exports can feel clunky or less intuitive.checked 15 Oct 2026
Where it runs
- Browser requirement
- An official unsupported-browser page recommends using a modern version of Chrome, Firefox or Edge.checked 15 Oct 2026
The company
- Company identity
- The legal footer identifies the maker as Tally BV.checked 15 Oct 2026
- Founded and headquarters
- A 2020 launch article names Marie Martens and Filip Minev as co-founders and says Tally was made in Ghent, Belgium.checked 15 Oct 2026
- Headquarters
- Belgium, European Unionchecked 28 Sep 2026
Money
- Free plan
- Yeschecked 20 Sep 2026
- Limit: cost
- G2’s review summary notes that some users consider Tally costly for their budgets.checked 15 Oct 2026
