Shogun
Shogun is web software for ecommerce teams building and adjusting storefront experiences.
What Shogun is
Shogun is web software for ecommerce teams building and adjusting storefront experiences. Its visual Page Builder creates landing pages, product detail pages, and other storefront content. A/B Testing can compare pages, layouts, products, and prices, while Personalization targets content by audience segment, behavior, or campaign. The service has a free plan and a free trial. Page Builder plan limits vary: Draft Mode has zero published pages, Build and Grow allow 25 each, and Advanced allows unlimited published pages. Listed Build pricing is $31 a year billed yearly or $39 a month billed monthly. Grow is $159 a year billed yearly or $199 a month billed monthly. Shogun’s editor cannot edit checkout or cart pages, BigCommerce homepages, blog feed pages, coming-soon pages, or 404 pages. Its support center lists integrations and guides for Klaviyo, Heap, Mixpanel, Picreel, Segment, Loox, and Judge.me; custom form submissions can go directly to a selected Klaviyo list. Shogun says support is available 24/7, and its pricing page lists live chat support among plan features.
Good
- Visual builder creates landing and product detail pages.
- Can test pages, layouts, products, and prices.
- Personalizes content by audience, behavior, or campaign.
- Supports listed integrations including Klaviyo and Segment.
Watch out
- Editor cannot edit checkout or cart pages.
- Build and Grow each allow 25 published pages.
- Draft Mode has zero published pages.
- Listed pricing varies by billing term.
Who it suits
Shogun suits ecommerce teams managing campaigns, product launches, merchandising, and storefront content. It is relevant to teams that want visual page building alongside testing or audience-based personalization.
Verdict
Shogun brings page building, testing, and personalization together for ecommerce storefront work. Check the published-page allowance and editor exclusions before choosing a plan.
Plans and prices
From Shogun's own pricing page, checked 21 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Draft Mode | Free | 0 published pages · draft pages only · advanced visual builder · all templates · reusable sections · up to 2,000 monthly tracked users · $0 per month |
| Build (Page Builder, yearly) | $31 | 25 published pages · Up to 2,000 MTUs monthly or 24,000 MTUs annually · Per month billed yearly |
| Build (Page Builder, monthly) | $39 a month | 25 published pages · Up to 2,000 MTUs monthly or 24,000 MTUs annually · Per month billed monthly |
| Pro (A/B Testing, monthly) | $39 a month | 3 active tests · Page, split URL, template, and theme testing · 14-Day Free Trial · Per month billed monthly |
| Build | $39 a month | 25 published pages · page analytics · templates · reusable sections · 2,000 monthly tracked users monthly or 24,000 annually · $39 per month billed monthly; $31 per month billed yearly |
| Pro (A/B Testing, yearly) | $80 | 3 active tests · Page, split URL, template, and theme testing · 14-Day Free Trial · Per month billed annually |
| Advanced (A/B Testing, monthly) | $119 a month | 5 active tests · Product details testing · Advanced analytics and goals · Audiences · MCP integration · Per month billed monthly |
| Grow (Page Builder, yearly) | $159 | Unlimited published pages · Up to 10,000 MTUs monthly or 120,000 MTUs annually · Content scheduling · Global content sections · Per month billed yearly |
| Grow (Page Builder, monthly) | $199 a month | Unlimited published pages · Up to 10,000 MTUs monthly or 120,000 MTUs annually · Content scheduling · Global content sections · Per month billed monthly |
| Grow | $199 a month | unlimited published pages · content scheduling · global content sections · 10,000 monthly tracked users monthly or 120,000 annually · A/B testing · personalization · $199 per month billed monthly; $159 per month billed yearly |
| Advanced (Page Builder, yearly) | $399 | Unlimited published pages · Up to 50,000 MTUs monthly or 600,000 MTUs annually · Content syncing requires one Advanced license per store · Per month billed yearly |
| Advanced (Page Builder, monthly) | $499 a month | Unlimited published pages · Up to 50,000 MTUs monthly or 600,000 MTUs annually · Content syncing requires one Advanced license per store · Per month billed monthly |
| Advanced | $499 a month | unlimited published pages · cross-store content syncing · custom CMS collections · custom code elements · 50,000 monthly tracked users monthly or 600,000 annually · A/B testing · personalization · $499 per month billed monthly; $399 per month billed yearly |
The facts
Each one read from Shogun's own pages, with the date it was checked.
What it does
- A/B testing
- Shogun supports experiments across pages, layouts, products and prices with conversion and revenue measurement.checked 21 Oct 2026
- Analytics
- Page Analytics reports sessions, add-to-cart actions, purchases, conversion rate, clickthrough rate, device traffic and referrers.checked 21 Oct 2026
- Audience
- Shogun describes Page Builder as designed for ecommerce teams managing campaigns, product launches, merchandising, and storefront content.checked 10 Oct 2026
- Custom-code support limit
- Shogun states that support does not cover custom-coded elements or newly written custom code.checked 21 Oct 2026
- Custom HTML
- The HTML element embeds third-party code, CSS and JavaScript, but Liquid templates are not supported there.checked 21 Oct 2026
- Developer extensibility
- Custom elements support HTML or Liquid templates, CSS, JavaScript, variables and CMS collection data.checked 21 Oct 2026
- Documentation
- The help center is organized into getting started, element tutorials, FAQs, platform FAQs, advanced developer topics, personalization, account and troubleshooting sections.checked 21 Oct 2026
- Earlier funding
- A 2018 release reported a $2.1 million seed round from Initialized Capital, Y Combinator and others.checked 21 Oct 2026
- Funding
- A 2020 company announcement reported a $35 million Series B led by Accel with Initialized Capital, VMG Partners and Y Combinator participating.checked 21 Oct 2026
- Global snippet limitation
- Nested global snippets are unsupported and unsaved edits can be lost when clicking outside the snippet editor.checked 21 Oct 2026
- Hydrogen API
- The Advanced plan offers Shopify Hydrogen v2 compatibility and an API endpoint for retrieving Shogun content.checked 21 Oct 2026
- Image optimization
- Product-page image resolution can be selected to balance visual quality and loading speed.checked 21 Oct 2026
- Integrations
- The Shopify listing names Checkout, Adobe Typekit, Google Analytics, Instagram, Klaviyo, Yotpo and YouTube as compatible services.checked 21 Oct 2026
- Klaviyo
- Shogun custom form submissions can be sent directly to a selected Klaviyo list.checked 10 Oct 2026
- Klaviyo integration
- Form submissions can be sent directly to a selected Klaviyo list through OAuth configuration.checked 21 Oct 2026
- Limit: bugs and rendering
- G2 reviewers report occasional preview-versus-live differences, rendering glitches, layout problems and a learning curve.checked 21 Oct 2026
- Limit: migration pricing
- A Trustpilot reviewer complained that migrating pages between Shopify stores required upgrading both stores.checked 21 Oct 2026
The company
- Company founding
- Crunchbase records Shogun as founded on February 27, 2015 by Damien Kan, Finbarr Taylor and Nick Raushenbush.checked 21 Oct 2026
- Company identity
- The company site footer identifies the business as Shogun Labs, Inc.checked 10 Oct 2026
- Company legal name
- Crunchbase identifies the legal entity as Shogun Labs, Inc.checked 21 Oct 2026
- Company size
- LinkedIn lists Shogun in the 51–200 employee range and displays about 240 employees.checked 21 Oct 2026
- Founded
- 2015checked 28 Sep 2026
- Headquarters
- Company directories list Walnut, California, United States as headquarters, while LinkedIn describes the workforce as remote in the United States.checked 21 Oct 2026
Money
- Limit: price and performance
- G2 reviewers mention high pricing, slow backend performance and needing cache clears or relogins in some workflows.checked 21 Oct 2026
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