HubSpot Marketing Hub
9.1#1 in marketing automation softwareFree planFree planAndroidiOSWebAPI
VisitHubSpot Marketing Hub vs Shogun
What both publish
| Fact | HubSpot Marketing Hub | Shogun |
|---|---|---|
| Audience | Professional is described for marketing teams running omni-channel campaigns, while Enterprise is for marketing organizations seeking governance and customer journeys at scale. | Shogun describes Page Builder as designed for ecommerce teams managing campaigns, product launches, merchandising, and storefront content. |
| Founded | 2006 | 2015 |
| Headquarters | Boston, MA, USA | Company directories list Walnut, California, United States as headquarters, while LinkedIn describes the workforce as remote in the United States. |
| Integrations | HubSpot’s marketplace lists 2,437 apps and includes integrations such as Gmail, Google Calendar, Outlook, Google Drive, and WordPress. | The Shopify listing names Checkout, Adobe Typekit, Google Analytics, Instagram, Klaviyo, Yotpo and YouTube as compatible services. |
| Plan limits | The pricing page lists 1,000 marketing contacts for Starter, 2,000 for Professional, and 10,000 for Enterprise. | The pricing page defines an MTU as a unique shopper who visits a page with an active A/B test or personalized experience during a given month. |
| Purpose | Marketing Hub is marketing automation software designed to generate leads and automate marketing to drive growth. | Shogun lets ecommerce teams test, optimize, and personalize storefront experiences to help turn visitors into customers. |
HubSpot Marketing Hub plans
- FreeFree
- Starter$7 a month
- Professional$890 a month
- Enterprise$3,600 a month
Shogun plans
- Draft ModeFree
- Build (Page Builder, yearly)$31
- Build (Page Builder, monthly)$39 a month
- Pro (A/B Testing, monthly)$39 a month
- Build$39 a month
- Pro (A/B Testing, yearly)$80
Pick HubSpot Marketing Hub if…
Teams automating email, lead capture and customer journeys; Organizations needing CRM and marketplace integrations; Marketers who want mobile, web and API access
Pick Shogun if…
Shogun suits ecommerce teams managing campaigns, product launches, merchandising, and storefront content. It is relevant to teams that want visual page building alongside testing or audience-based personalization.