Semcasting Identity Graph

What Semcasting Identity Graph is

Semcasting Identity Graph connects first-party customer data into persistent identity profiles for people and households. Its deterministic matching links identifiers such as email, postal address, device ID, IP address, hashed email, mobile ad ID, and CTV household identifiers. Organizations can supply CRM files, email or postal lists, transaction records, website events, MAIDs, phone numbers, and device IDs. Semcasting says profiles update continuously as customer, device, and address information changes, with no manual refresh. The profiles can support targeting, suppression, attribution, and personalization across programmatic display, CTV, social, email, direct mail, and in-store channels. Semcasting reports match rates of 85% or higher and activation across more than 40 DSPs. It says first-party data is matched locally in a clean room, de-identified during processing, and not shared, sold, or used to create third-party segments. The company lists SOC 2 Type II certification, CCPA compliance, NAI membership and certification, and participation in the DAA self-regulatory program. The API-based service is aimed at enterprise brands and other first-party data owners; pricing is available by contacting sales, with custom architecture discussed for each organization.