Semcasting Identity Graph
5.5#17 in identity resolution softwareAPI
VisitSemcasting Identity Graph vs Senzing Entity Resolution
Senzing Entity Resolution
6.7#4 in identity resolution softwareFrom $58,560 a yearWebAPILinuxmacOS
VisitWhat both publish
| Fact | Semcasting Identity Graph | Senzing Entity Resolution |
|---|---|---|
| Founded | 2009 | 2017 |
| Integrations | Semcasting lists integrations including Google Ads, LinkedIn, Meta/Instagram, Pinterest, Reddit, TikTok, LiveRamp, Roku, StackAdapt, and The Trade Desk, and says it has 40+ DSP integrations. | Senzing lists Python, Java, C#, Rust, Node.js, and an MCP server for connecting the engine to applications and AI agents. |
| Purpose | The product connects first-party customer data into persistent identity profiles for targeting, suppression, attribution, and personalization. | Senzing resolves fragmented records into entities and reveals relationships between them for fraud, compliance, and AI systems. |
| Support | Semcasting says its team responds to inquiries within one business day and provides sales contacts for pricing and onboarding. | Senzing says support is included with paid subscriptions at no additional charge and is free. |
Semcasting Identity Graph plans
- Custom identity graphPriced on request
Senzing Entity Resolution plans
- Senzing Subscription Pricing — 10M DSRs$58,560 a year
Pick Semcasting Identity Graph if…
It is intended for enterprise brands and first-party data owners, as well as data companies, vertical marketing platforms, direct-to-consumer retailers, healthcare organizations, and banks and lenders. It may suit teams seeking identity matching and activation across multiple channels.
Pick Senzing Entity Resolution if…
Senzing suits organizations in financial services, healthcare, public sector, insurance, and technology that need entity resolution for fraud, compliance, or AI systems. It is also intended for agentic AI use.