Hightouch
8.2#2 in customer data platformsFrom $350 a monthFree planAndroidiOSWebAPI
VisitHightouch vs Semcasting Identity Graph
Semcasting Identity Graph
5.5#17 in identity resolution softwareAPI
VisitWhat both publish
| Fact | Hightouch | Semcasting Identity Graph |
|---|---|---|
| Compliance | Hightouch lists ISO 27001 certification, SOC 2 and SOC 3 compliance, HIPAA compliance, and GDPR compliance among its security features. | The product page lists SOC 2 Type II certification, CCPA compliance, NAI membership and certification, and DAA self-regulation. |
| Integrations | The integration catalog lists more than 300 sources, destinations and extensions, including Snowflake, BigQuery, Salesforce, HubSpot, Google Ads, Facebook Ads and Kafka. | Semcasting lists integrations including Google Ads, LinkedIn, Meta/Instagram, Pinterest, Reddit, TikTok, LiveRamp, Roku, StackAdapt, and The Trade Desk, and says it has 40+ DSP integrations. |
| Intended users | Hightouch says it serves enterprise marketing teams and is designed to help them activate customer data using AI and existing data infrastructure. | The product is described for enterprise brands and first-party data owners, data companies, vertical marketing platforms, direct-to-consumer retailers, healthcare organizations, and banks and lenders. |
Hightouch plans
- Self-servePriced on request
- FreeFree
- Basic Reverse ETLFree
- Starter$350 a month
- Pro$800 a month
- Composable CDPPriced on request
Semcasting Identity Graph plans
- Custom identity graphPriced on request
Pick Hightouch if…
Hightouch suits enterprise marketing teams seeking to activate customer data using AI and their existing data infrastructure. Its free Reverse ETL tier may fit teams starting with a small number of active syncs, while the broader platform serves marketing and data activation workflows.
Pick Semcasting Identity Graph if…
It is intended for enterprise brands and first-party data owners, as well as data companies, vertical marketing platforms, direct-to-consumer retailers, healthcare organizations, and banks and lenders. It may suit teams seeking identity matching and activation across multiple channels.