Semcasting Identity Graph
5.5#17 in identity resolution softwareAPI
VisitSemcasting Identity Graph vs Splink
What both publish
| Fact | Semcasting Identity Graph | Splink |
|---|---|---|
| Matching | It uses deterministic matching rather than probabilistic modeling to resolve identifiers to a person or household profile. | It supports term frequency adjustments and user-defined fuzzy matching logic. |
| Purpose | The product connects first-party customer data into persistent identity profiles for targeting, suppression, attribution, and personalization. | Splink is a Python package for probabilistic record linkage that deduplicates and links records without unique identifiers. |
Semcasting Identity Graph plans
- Custom identity graphPriced on request
Splink plans
- Free and open sourceFree
- SplinkFree
Pick Semcasting Identity Graph if…
It is intended for enterprise brands and first-party data owners, as well as data companies, vertical marketing platforms, direct-to-consumer retailers, healthcare organizations, and banks and lenders. It may suit teams seeking identity matching and activation across multiple channels.
Pick Splink if…
Splink suits analysts and data teams linking or deduplicating records without unique identifiers, provided their data has multiple standardized columns rather than only bag-of-words text.