Salesforce Data 360
Salesforce Data 360 combines data from sources such as external data lakes, websites, and legacy systems into a Customer 360 profile for Salesforce applicati…
What Salesforce Data 360 is
Salesforce Data 360 combines data from sources such as external data lakes, websites, and legacy systems into a Customer 360 profile for Salesforce applications and Agentforce. Its Zero-Copy architecture accesses data where it already resides instead of moving or duplicating it. Data 360 handles structured and unstructured information, including documents, images, and streaming events, and reconciles identities across sources into unified customer profiles. Teams can create calculated insights, segments, and predictive models, then use Flow to trigger actions. Salesforce lists more than 200 connectors, including connections to its clouds, MuleSoft, databases, and third-party apps. Batch ingestion and zero-copy integrations are free, while charges apply to specified actions. Salesforce customers can provision Data 360 at no cost with limited storage and consumption credits. The Profiles plan is $240 a year per 1k profiles; licenses are add-ons to a Salesforce org license. Salesforce says traffic is encrypted in transit and at rest, and includes its Standard Success Plan with all licenses.
Good
- Accesses data in place through Zero-Copy architecture.
- Supports structured and unstructured data.
- Lists more than 200 connectors.
- Free batch ingestion and zero-copy integrations.
- Includes limited free provisioning for Salesforce customers.
Watch out
- Licenses are add-ons to a Salesforce org license.
- Free provisioning has limited storage and consumption credits.
- Data Cloud One does not provide access to all features.
- Specified Data 360 actions incur charges.
Who it suits
Data 360 is for Salesforce customers who need to unify customer data across sources for teams in marketing, service, sales, or commerce, or for AI agents. It may suit teams that want to build profiles, segments, insights, and actions from that data.
Verdict
Data 360 combines identity resolution, data access, and activation tools for Salesforce workflows. Check the add-on license requirement and the distinction between free ingestion and charged actions when evaluating it.
Plans and prices
From Salesforce Data 360's own pricing page, checked 4 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Profiles | $240 a year | Profile-building actions included · 1 Flex Credit per profile · 25 CIs and 25 Transforms · 100 Segments · Per 1k Profiles/Year |
| Enterprise Profiles | $420 a year | Includes Profiles · 2 Flex Credits per profile · 100 CIs and 100 Transforms · 500 Segments · Data Masking and Ad Audience add-ons · Per 1k Profiles/Year |
| Flex Credits | Priced on request | Use for any Data 360 action · Credits deducted as you perform actions · Pre-purchase, pay-go, and pre-commit options · Per 100k Flex Credits |
The facts
Each one read from Salesforce Data 360's own pages, with the date it was checked.
What it does
- Activation and insights
- Teams can create calculated insights, segments, and predictive models and use Flow to trigger actions from Data 360 data.checked 4 Oct 2026
- Audience
- Salesforce describes Data 360 as serving teams across marketing, service, sales, and commerce, as well as AI agents.checked 4 Oct 2026
- Data types
- Data 360 supports structured and unstructured data, including documents, images, and streaming events.checked 4 Oct 2026
- Eligibility
- The free provisioning offer is described for Salesforce customers, and the product page directs existing Salesforce customers to get started.checked 4 Oct 2026
- Encryption
- Salesforce’s security architecture page says Data 360 traffic is encrypted in transit using TLS 1.2 or higher and at rest using AES-256.checked 4 Oct 2026
- Identity resolution
- Data 360 matches and reconciles customer identities across data sources to build unified profiles.checked 4 Oct 2026
- Integrations
- Salesforce lists 200+ connectors, including connections to Salesforce clouds, MuleSoft, databases, and third-party apps.checked 4 Oct 2026
- Notable limit
- Data 360 licenses are add-ons to a Salesforce org license, and the Data Cloud One app does not provide access to all Data 360 features.checked 4 Oct 2026
- Purpose
- Data 360 unifies fragmented data from sources such as external data lakes, websites, and legacy systems into a trusted Customer 360 profile for Salesforce applications and Agentforce.checked 4 Oct 2026
- Security
- Salesforce describes Data 360 as built on Hyperforce and says its trust documentation covers service architecture, security and privacy audits and certifications, and applicable controls.checked 4 Oct 2026
- Support
- Salesforce’s Standard Success Plan is included in all licenses and provides knowledge articles, documentation, Trailhead, and the Trailblazer Community.checked 4 Oct 2026
- Zero-copy access
- Its Zero-Copy architecture provides access to data where it already lives without moving or duplicating it.checked 4 Oct 2026
Money
- Free ingestion
- The pricing page says batch data ingestion and zero-copy integrations are free; charges apply to specified Data 360 actions.checked 4 Oct 2026
- Free provisioning
- Salesforce customers can provision Data 360 for free with a limited amount of storage and consumption credits.checked 4 Oct 2026
Alternatives to Salesforce Data 360
- 1
AppsFlyer Data Clean Room
Free planAndroidiOSWebAPI7.9$0.07 usage-based - 2
Amazon Marketing Cloud
Free planWebAPI7.0Free plan - 3
Permutive
AndroidiOSWeb6.6 - 46.3From $79 a month
- 5
6.1 - 6
Placino
Free planWebAPI6.1Free plan