
Permutive
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| Fact | Permutive | Salesforce Data 360 |
|---|---|---|
| Security | Permutive's Data Clean Room keeps data in the customer's cloud environment with no data transfers required, and the company describes the environment as hardened and secure. | Salesforce describes Data 360 as built on Hyperforce and says its trust documentation covers service architecture, security and privacy audits and certifications, and applicable controls. |
| Support | Implementation for vertical publishers is supported by a dedicated team tailored to goals such as audience extension, data monetization, or advertiser collaboration. | Salesforce’s Standard Success Plan is included in all licenses and provides knowledge articles, documentation, Trailhead, and the Trailblazer Community. |
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Permutive is aimed at publishers, advertisers, agencies, and retail media leaders who need audience data collaboration and activation. It may suit teams seeking clean-room collaboration across publisher and cloud partners without transferring data.
Data 360 is for Salesforce customers who need to unify customer data across sources for teams in marketing, service, sales, or commerce, or for AI agents. It may suit teams that want to build profiles, segments, insights, and actions from that data.