Qualitati

Qualitati is a web platform for AI-moderated qualitative research, combining participant conversations with surveys and analysis tools. It is best suited to universities and research companies running academic, market, UX, or healthcare studies. The range of methods is a strength, but credit-based usage and the web-only format make plan selection consequential.

Overview

Qualitati brings interviews, focus groups, conversational surveys, transcription, and qualitative analysis into one workspace. That unified workflow can reduce handoffs between fieldwork and coding, while the monthly credit model means frequent interviewing requires careful budgeting. The company is based in Paris and advertises GDPR safeguards and 256-bit encryption.

Interview languages are English, Chinese, French, Norwegian, Dutch, German, Spanish, Portuguese, Japanese, and Arabic. Qualitati says ElevenLabs Scribe v2 transcribes every listed language, including Mandarin, giving multilingual studies a clearly stated scope.

Key features

AI interviews and focus groups

The AI moderator conducts text or voice interviews and changes follow-up questions according to each participant’s answers. Live AI-moderated focus groups can probe, invite quieter contributors, check consensus, and challenge groupthink; synthetic focus groups support exploratory work. This is a broad interviewing toolkit, although audio and real-time sessions consume credits much faster than text interviews.

Surveys and analysis

Conversational surveys add AI follow-ups and branching logic, and are unlimited on every tier. ThemeLens processes up to 100 transcripts at once, synthesizing themes with representative quotes tied to participants. The QDA Workspace supports AI-assisted inductive and deductive coding, codebook generation, and theme visualization. On the free plan, however, QDA is limited to one project without AI features.

Voice analytics

Voice Analytics extracts pitch, loudness variability, speech rate, and voice quality, then produces AI-generated managerial insights. It gives teams an additional lens on spoken responses, rather than limiting analysis to transcript text.

Pricing

The freemium structure starts with a genuinely usable exploration tier, but its interviewing allowance is small. The Free plan costs nothing, includes 30 non-cumulative monthly credits, one seat, unlimited surveys, Mimi access capped at 10 messages per day, and one QDA project without AI. Text interviews use 1 credit per minute, audio or real-time interviews use 5 credits per minute, and ThemeLens uses 1 credit per 1,000 words with a 1-credit minimum. That makes Free suitable for trying workflows or occasional lightweight studies, not sustained audio research.

Student costs €9 a month, billed €9 / month or €90 / year. It provides 600 research credits monthly, approximately 10 hours of standard AI interviewing, one seat, and unlimited QDA Workspace. Researchers costs €19 a month, billed €19 / month or €190 / year, and doubles the allowance to 1,200 credits and approximately 20 hours of standard AI interviewing; it remains a one-seat plan. These tiers are sensible for individual students and researchers, but neither includes shared collaboration.

Team costs €99 a month, billed €99 / month or €990 / year. It adds 9,000 shared monthly credits, up to 15 seats, shared studies and a shared credit pool, priority support, and an onboarding session. It is the practical step up for a research group, though unused monthly credits are not described as carrying over. Organizations uses custom pricing and offers unlimited or volume credits, multi-seat management, centralized billing, and priority support for larger deployments.

Platforms

Qualitati runs on the web. That suits browser-based teams, but organizations requiring a native mobile, desktop, self-hosted, or API-based deployment should look elsewhere.

Who it's for

Choose it for university researchers, research companies, and teams in academic, market, UX, or healthcare work that want AI-led interviewing and coding together. Student and Researchers fit solo practitioners; Team fits collaborative studies with up to 15 seats; Organizations targets larger administrative and credit requirements. It is a weaker choice for heavy interview volumes on a tight budget because audio and real-time work burn credits quickly.

Pros and cons

• Pro: Interviews, live and synthetic focus groups, unlimited conversational surveys, transcription, coding, and theme synthesis sit in one platform.
• Pro: Ten stated interview languages, including Mandarin transcription, support multilingual studies.
• Pro: Team combines shared studies, a shared credit pool, onboarding, and priority support.
• Con: Free offers only 30 non-cumulative credits and no AI in its single QDA project.
• Con: Audio and real-time interviews cost five credits per minute, limiting the mileage of cheaper tiers.
• Con: The product is web-only and individual paid tiers provide one seat.

Alternatives

For broader survey deployment across Android, iOS, API, and web, consider Alchemer, which also has a free plan and trial. Choose Infotools Harmoni instead when a paid analytics product with annual per-user pricing is the better fit. Quallie is worth considering for a web-based freemium option with a free allowance of up to five participants and two projects per month. SurveyToGo suits teams wanting Android, iOS, Windows, API, self-hosted, and web coverage. Choose Conjointly for conjoint and advanced survey methods, including 20 advanced-method responses on its Basic plan. DataLion offers a free one-user, one-project tier with 100 cases and dashboard-oriented imports. Displayr is an alternative for limited free analysis and visualization of small datasets. LimeSurvey is a fit for self-hosted or API survey work, with a free tier capped at 25 responses per month.

For category browsing, see Market Research Software and AI User Research Tools.

Verdict

Pick Qualitati if you need AI-moderated interviews, focus groups, surveys, and qualitative coding in one browser-based workspace, especially as a solo researcher or a team willing to pay for shared credits. Look elsewhere if you require a non-web platform or expect audio-heavy, high-volume interviewing that will quickly exhaust the lower tiers.