Primas

What Primas is

Primas builds contact-center AI capabilities into enterprise systems and provides integration and implementation services. Its AI agents can answer calls, verify callers, collect information, and resolve calls using existing contact-center systems. Agent Assist supplies real-time answers, compliance warnings, and process guidance during live conversations. Its AI quality-assurance product scores calls against a customer’s own rubric; QA teams can edit rubrics and knowledge bases, test changes against an audit set, and use an evaluation gate before publishing. Other capabilities include call summaries, sentiment and conversation intelligence, knowledge-base answers, and AI outbound. Summaries can write action items, intent, and resolution into a customer’s CRM. Primas lists Avaya, Cisco, Genesys, Asterisk, and Vicidial as supported telephony systems. Customers can use commercial AI APIs or Primas models running fully on-premises, with listed options including OpenAI, Gemini, Claude, Deepgram, ElevenLabs, and Cartesia. The company says recordings, transcripts, and personal information can stay on the customer’s infrastructure. Pricing is available on request.