PangoCDP

What PangoCDP is

PangoCDP is a customer data platform that connects online and offline touchpoints into unified profiles for personalized marketing. It provides tools to collect online data and integrate offline data, then visually links touchpoints into a customer journey. Marketers can use the profiles to build segments, automate customer interactions, and activate experiences through super apps, social apps, email, and other channels. The company says it integrates with over 50 digital channels and popular platforms, and lists POS and ecommerce integration. Use cases include loyalty, customer service, data collection, digital messaging, analytics, and feedback surveys. PangoCDP presents solutions for FMCG, retail, electronic distribution, education, spa and service businesses, real estate, and automotive, with particular attention to brick-and-mortar retailers seeking online-to-offline experiences. Pricing depends on contact volume and traffic. Segmentation, automation, and integrations are core features, while channel add-ons and custom services are priced separately. The company says onboarding starts with an analyst consultation and a three-month pilot, with data integration and the first use case implementable in four weeks or less. PangoCDP is developed by ByteTech, which states that its information security management system is ISO/IEC 27001 certified.