OptiMine

What OptiMine is

OptiMine is web-based software for measuring marketing, attributing results, and optimizing advertising investment. It serves brands, agencies, and retail media networks. INSIGHT measures digital and traditional marketing at campaign and individual-ad levels, using customer-selected outcomes, KPIs, or conversion metrics. Its attribution supports custom models, multi-touch attribution, offline data, and revenue attribution. OptiMine says this attribution does not use personally identifiable information, cookies, tracking, or identity data. INSPIRE lets marketers change spending scenarios and view projected effects on goals in real time. INTENT evaluates budget alternatives and recommends spending down to individual ads, placements, and campaigns. Integration options include Meta, Google, The Trade Desk, platform reports, agency feeds, internal systems, and data warehouses. The onboarding team handles ETL, quality assurance, and ongoing data refreshes. OptiMine recommends 27 months of historical data when available and can work with 15 months. Pricing is on request.