Navegg DMP
Navegg DMP is a paid data management platform for companies that buy large volumes of media to promote products or services online.
What Navegg DMP is
Navegg DMP is a paid data management platform for companies that buy large volumes of media to promote products or services online. It manages portal data, enriches audience information, and helps create personas that demonstrate audience value. The platform observes and infers audience characteristics beyond demographics, then lets users combine more than 1,400 segmentation possibilities to build targets. Audiences can be activated on-site or off-site for retargeting, lookalike campaigns, content customization, and programmatic media. Navegg says its segments connect with major ad servers and ad exchanges. Audience information can be exported to ad servers, DSPs, BI tools, and CRM systems, with other integrations possible through its API. Setup uses JavaScript or pixel tags; initial dashboard data may take up to 48 hours, and information is summarized every 24 hours. Real-time activation is not supported. Data is described as anonymous and not shared with other clients.
Good
- More than 1,400 segmentation possibilities
- On-site and off-site activation
- Exports to ad servers, DSPs, BI, and CRM
- Anonymous audience clustering
- API supports additional integrations
Watch out
- Real-time activation is unavailable
- Pricing requires a request
- Initial dashboard data may take 48 hours
- Audience data refreshes every 24 hours
Who it suits
Navegg DMP is aimed at media-buying companies and publishers that need audience segmentation and activation across advertising, analytics, CRM, and publishing destinations.
Verdict
Navegg DMP provides broad segmentation and many activation destinations for media-focused organizations. Its paid, request-based pricing and non-real-time activation should shape evaluation.
Plans and prices
From Navegg DMP's own pricing page, checked 8 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Navegg DMP | Priced on request | Different service levels; final price depends on what you hire |
The facts
Each one read from Navegg DMP's own pages, with the date it was checked.
What it does
- Activation options
- Audiences can be activated on-site and off-site for retargeting, lookalike campaigns, content customization, and programmatic media.checked 8 Oct 2026
- Audience insights
- The platform enriches portal audience data, helps create personas, and supports showing the value of that audience.checked 8 Oct 2026
- Audience segmentation
- The DMP observes and infers audience characteristics and supports creating personas beyond demographics.checked 8 Oct 2026
- Data refresh
- Audience information is summarized every 24 hours, according to the FAQ.checked 8 Oct 2026
- Integrations
- The FAQ says audience information can be exported to ad servers, DSPs, BI tools, and CRM, and other integrations may be built using Navegg’s API.checked 8 Oct 2026
- Privacy
- Navegg says DMP data is anonymous and used to cluster consumers by online behavior; the FAQ says it is not shared with other clients.checked 8 Oct 2026
- Programmatic activation
- Navegg says its segmentation connects with major ad servers and ad exchanges so publishers can deliver audiences to programmatic advertisers.checked 8 Oct 2026
- Purpose
- Navegg manages portal data and provides technology to activate it for media buying and portal personalization.checked 8 Oct 2026
- Security
- Navegg’s privacy policy describes physical, technical, and administrative security measures intended to protect personal data from unauthorized access and improper processing.checked 8 Oct 2026
- Segment library
- Navegg says users can combine more than 1,400 segmentation possibilities to build a target.checked 8 Oct 2026
- Support
- Consulting and customized team training are available as services that a company may hire.checked 8 Oct 2026
- Website setup
- Installation uses a JavaScript tag added to the website, and the FAQ says initial dashboard data may take up to 48 hours to appear.checked 8 Oct 2026
- Who it is for
- The FAQ describes the DMP as designed for companies that buy large volumes of media to promote products or services online.checked 8 Oct 2026
The company
- Founded
- 2008checked 28 Sep 2026
- Headquarters
- São Paulo, Brazilchecked 28 Sep 2026
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