Navegg DMP
5.3#24 in data management platformsWebAPI
VisitNavegg DMP vs Permutive
What both publish
| Fact | Navegg DMP | Permutive |
|---|---|---|
| Audience segmentation | The DMP observes and infers audience characteristics and supports creating personas beyond demographics. | Users can create granular audiences from behavioral, contextual, and demographic data. |
| Founded | 2008 | 2014 |
| Headquarters | São Paulo, Brazil | London, UK |
| Security | Navegg’s privacy policy describes physical, technical, and administrative security measures intended to protect personal data from unauthorized access and improper processing. | Permutive's Data Clean Room keeps data in the customer's cloud environment with no data transfers required, and the company describes the environment as hardened and secure. |
| Support | Consulting and customized team training are available as services that a company may hire. | Implementation for vertical publishers is supported by a dedicated team tailored to goals such as audience extension, data monetization, or advertiser collaboration. |
Navegg DMP plans
- Navegg DMPPriced on request
Permutive plans
No prices published.
Pick Navegg DMP if…
Navegg DMP is aimed at media-buying companies and publishers that need audience segmentation and activation across advertising, analytics, CRM, and publishing destinations.
Pick Permutive if…
Permutive is aimed at publishers, advertisers, agencies, and retail media leaders who need audience data collaboration and activation. It may suit teams seeking clean-room collaboration across publisher and cloud partners without transferring data.