Lotame Spherical Data Collaboration Platform
6.5#4 in data management platformsFrom $1 a monthWebAPI
VisitLotame Spherical Data Collaboration Platform vs Navegg DMP
Navegg DMP
5.3#24 in data management platformsWebAPI
VisitWhat both publish
| Fact | Lotame Spherical Data Collaboration Platform | Navegg DMP |
|---|---|---|
| Audience insights | Built-in dashboards let marketers compare audiences, examine overlap and index behavior, and create charts. | The platform enriches portal audience data, helps create personas, and supports showing the value of that audience. |
| Founded | 2006 | 2008 |
| Headquarters | Columbia, Maryland, United States | São Paulo, Brazil |
| Integrations | Lotame lists connections including Amazon, Adobe Audience Manager, Google Ad Manager, Google DV360, Meta, The Trade Desk, Snowflake, Tealium, TikTok, YouTube and many data providers. | The FAQ says audience information can be exported to ad servers, DSPs, BI tools, and CRM, and other integrations may be built using Navegg’s API. |
| Privacy | Lotame says it follows Privacy by Design and Privacy by Default and honors individuals’ choices regarding personal-data processing. | Navegg says DMP data is anonymous and used to cluster consumers by online behavior; the FAQ says it is not shared with other clients. |
Lotame Spherical Data Collaboration Platform plans
- Paid version$1 a month
- Custom enterprise pricingPriced on request
- Spherical Data Collaboration PlatformPriced on request
Navegg DMP plans
- Navegg DMPPriced on request
Pick Lotame Spherical Data Collaboration Platform if…
It suits digital marketers, agencies, and media companies seeking tools for data collaboration, audience development, and advertising activation. Its audience-specific offerings include Data Buyer for agencies and Data Seller for media companies.
Pick Navegg DMP if…
Navegg DMP is aimed at media-buying companies and publishers that need audience segmentation and activation across advertising, analytics, CRM, and publishing destinations.