Mogli
Mogli is a Salesforce-built messaging app for organizations that use Salesforce to manage customer or community communications.
What Mogli is
Mogli is a Salesforce-built messaging app for organizations that use Salesforce to manage customer or community communications. It supports one-to-one and bulk SMS, MMS, RCS, and WhatsApp messaging, and automatically saves messages and conversation data in Salesforce records. Teams can segment recipients and send bulk messages from Campaigns, Reports, or List Views. Mogli AI can summarize conversations and recommend messages tailored to an audience and goal. A form wizard supports surveys and data capture by text, while Mogli Scheduler handles one-to-one and group meetings, round robins, and event RSVPs. It works with standard or custom Salesforce objects and clouds including Sales, Service, Education, and Nonprofit Cloud. Users can also work through the Salesforce mobile app on iOS and Android. Plans include unlimited users and contacts, but message segment allowances and outbound numbers vary. Starter is $5,200/yr and Standard is $10,150/yr, each under an annual contract; higher tiers are also available. No free plan is offered.
Good
- Supports SMS, MMS, RCS, and WhatsApp messaging.
- Stores message and conversation data in Salesforce records.
- Bulk messaging can use Campaigns, Reports, or List Views.
- Includes scheduling, survey forms, and AI recommendations.
- Plans include unlimited users and contacts.
Watch out
- No free plan is available.
- Starter requires an annual contract at $5,200/yr.
- Message segment allowances and outbound numbers vary by plan.
- Some Salesforce integrations are paid add-ons.
Who it suits
Mogli suits Salesforce-using businesses, nonprofits, higher education organizations, and financial services teams that need text-based outreach tied to Salesforce records. Its range of Salesforce clouds and bulk messaging tools may fit teams coordinating campaigns and conversations.
Verdict
Mogli brings multichannel messaging, scheduling, and text-based data capture into Salesforce workflows. It is most relevant for organizations already using Salesforce and willing to choose a paid annual plan.
Plans and prices
From Mogli's own pricing page, checked 7 Oct 2001.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | $5,200 a year | 50,000 annual message segments · 3 outbound phone numbers · unlimited users and contacts · $5,200/yr; annual contract |
| Standard | $10,150 a year | 150,000 annual message segments · 5 outbound phone numbers · unlimited users and contacts · $10,150/yr; annual contract |
| Elite | $16,800 a year | Fee per message segment · 25 outbound phone numbers · 1 high throughput toll free number · WhatsApp included · RCS available · unlimited users and contacts · $16,800/yr; annual contract |
| Enterprise | $28,900 a year | Fee per message segment · 100 outbound phone numbers · 2 high throughput toll free numbers · WhatsApp included · RCS available · unlimited users and contacts · $28,900/yr; annual contract |
The facts
Each one read from Mogli's own pages, with the date it was checked.
What it does
- AI features
- Mogli AI generates conversation summaries and message recommendations tailored to the audience and goals.checked 7 Oct 2001
- Audience
- Mogli serves Salesforce-using organizations across commercial business, nonprofit, higher education, and financial services sectors.checked 7 Oct 2001
- Bulk messaging
- Users can segment recipients and send bulk texts from Salesforce Campaigns, Reports, or List Views.checked 7 Oct 2001
- Compliance support
- Mogli provides compliance support and guidance on regulations such as TCPA, as well as carrier registration.checked 7 Oct 2001
- Forms and surveys
- Its Form Template Wizard lets users design surveys and capture data by text.checked 7 Oct 2001
- Integrations
- Mogli offers paid add-ons for Salesforce Marketing Cloud and Agentforce, while WhatsApp is included in Elite and Enterprise and available as a paid add-on to Starter and Standard.checked 7 Oct 2001
- Mobile access
- Mogli works in the Salesforce mobile app for iOS and Android, where users can conduct conversations and send or schedule bulk messages.checked 7 Oct 2001
- Pricing limits
- All plans include unlimited users and contacts; message segment allowances and outbound phone numbers vary by plan, and many nonprofits may qualify for discounts.checked 7 Oct 2001
- Product
- Mogli is a Salesforce-built messaging app for one-to-one and bulk SMS, MMS, RCS, and WhatsApp messaging.checked 7 Oct 2001
- Salesforce compatibility
- Mogli can work with standard or custom Salesforce objects and supports clouds including Sales, Service, Education, and Nonprofit Cloud.checked 7 Oct 2001
- Salesforce data
- Mogli automatically stores message and conversation data in Salesforce records.checked 7 Oct 2001
- Scheduling
- Mogli Scheduler supports one-to-one meetings, group meetings, round robins, and event RSVPs.checked 7 Oct 2001
- Security
- Mogli says it uses Salesforce sharing and visibility rules to safeguard data and control who can see text messages.checked 7 Oct 2001
- Support
- Plans include a dedicated Account Manager, guided onboarding, technical support, and a user guide; Mogli says its support and onboarding teams are U.S.-based.checked 7 Oct 2001
The company
- Founded
- 2011checked 28 Sep 2001
- Headquarters
- Niwot, Colorado, United Stateschecked 28 Sep 2001
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