Lofty
Lofty is a real estate software platform combining an IDX website with an AI-powered CRM.
What Lofty is
Lofty is a real estate software platform combining an IDX website with an AI-powered CRM. Its listed capabilities include lead import, lead routing, automated follow-up and property matching. Marketing tools include Smart Plans and email marketing, with mass and automated email options. A mobile app is included, and Lofty is available on the web, iOS and Android. Four plans are listed: Lofty Agent, Lofty Team, Lofty Broker and Lofty Enterprise. Each names an IDX website, AI-powered CRM, marketing automation with Smart Plans, a mobile app, and email with mass or automated email. The platform is paid, pricing is available on request, and there is no free plan. Lofty identifies itself as the maker, founded in 2012 and headquartered in Phoenix, Arizona. The combination of website, CRM, lead workflows and marketing functions is directed at real estate businesses from individual agents through enterprise users.
Good
- Includes an IDX website and AI-powered CRM.
- Automated follow-up and lead routing are listed.
- Property matching and lead import are available.
- Includes mobile apps for iOS and Android.
- Marketing automation and mass email are included.
Watch out
- No free plan is available.
- Pricing is available on request.
Who it suits
Lofty suits agents, teams, brokers and enterprise real estate users looking for an IDX website alongside CRM and marketing tools. Its mobile apps serve users working on iOS or Android as well as the web.
Verdict
Lofty brings website, CRM, lead handling and marketing capabilities together across web and mobile. Buyers should request pricing because the listed plans do not show prices.
Plans and prices
From Lofty's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Lofty Agent | Priced on request | IDX website · AI-powered CRM · Smart Plans · mobile app · email and automated email |
| Lofty Broker | Priced on request | IDX website · AI-powered CRM · Smart Plans · mobile app · email and automated email |
| Lofty Enterprise | Priced on request | IDX website · AI-powered CRM · Smart Plans · mobile app · email and automated email |
| Lofty Team | Priced on request | IDX website · AI-powered CRM · Smart Plans · mobile app · email and automated email |
The facts
Each one read from Lofty's own pages, with the date it was checked.
What it does
- AI agents
- The product includes Cowork, Sales Agent, Homeowner Agent, Social Agent and custom agents that can execute CRM and marketing tasks.checked 15 Oct 2026
- API authentication
- Lofty documents OAuth 2.0 for third-party applications and API-key authentication for internal or controlled use.checked 15 Oct 2026
- API consent model
- Vendors cannot retrieve a user's data until that user initiates and authorizes the integration, and users can disconnect it.checked 15 Oct 2026
- API permissions
- OAuth access tokens are scoped to permitted APIs, and calling an unauthorized endpoint returns error 200100.checked 15 Oct 2026
- API token lifecycle
- The OAuth documentation says access tokens expire and refresh tokens remain valid until revocation or 180 days.checked 15 Oct 2026
- Automated follow-up
- Yeschecked 23 Sep 2026
- CRM
- Its real-estate CRM provides lead scoring, Smart Plans, property alerts, lead routing, team management and performance tracking.checked 15 Oct 2026
- Documentation
- The help center lists hundreds of CRM, IDX, integration, mobile, security, developer and feature-update articles, including 161 feature-update articles.checked 15 Oct 2026
- Email marketing
- Yeschecked 23 Sep 2026
- IDX websites
- Lofty provides customizable IDX websites with MLS search, lead capture, SEO tools, listing alerts, blogs and landing pages.checked 15 Oct 2026
- Integrations
- Official integration pages name Dotloop, Brokermint, Gmail, BombBomb, MailChimp, Microsoft Exchange, Google Calendar, Zapier, Microsoft Teams and Piesync.checked 15 Oct 2026
- Lead generation
- Lofty says it offers more than 33 lead-generation methods, including Google PPC, Google Local Services Ads, cross-platform marketing, Bloom and Blast.checked 15 Oct 2026
- Lead import
- Yeschecked 23 Sep 2026
- Lead routing
- Yeschecked 23 Sep 2026
- Limit: cancellation and onboarding complaint
- A Trustpilot reviewer says they paid upfront, received no setup call, saw repeated upsell advertisements and could not get a cancellation response.checked 15 Oct 2026
- Limit: mobile and dialer
- A Capterra reviewer reports a buggy dialer and says the mobile app is not optimized for iPad use.checked 15 Oct 2026
The company
- Company founder
- Crunchbase identifies Joe Chen as Lofty's founder and CEO.checked 15 Oct 2026
- Company headquarters
- Crunchbase lists Lofty's headquarters in Phoenix, Arizona, United States.checked 15 Oct 2026
- Company legal name
- Crunchbase lists the legal name as Lofty, Inc.checked 15 Oct 2026
- Company size
- Crunchbase places Lofty in the 51–100 employee range.checked 15 Oct 2026
- Founded
- 2012checked 23 Sep 2026
- Headquarters
- Phoenix, Arizona, United Stateschecked 28 Sep 2026
Where it runs
- Device limitations
- Lofty warns that available functionality can differ between desktop, phone and tablet applications.checked 15 Oct 2026
Money
- Free plan
- Nochecked 23 Sep 2026
