Lofty
7.7#18 in real estate crm softwareAndroidiOSWebAPI
VisitLofty vs WHISE
What both publish
| Fact | Lofty | WHISE |
|---|---|---|
| Automated follow-up | Yes | Yes |
| Documentation | The help center lists hundreds of CRM, IDX, integration, mobile, security, developer and feature-update articles, including 161 feature-update articles. | WHISE Academy provides more than 140 tutorials and articles without requiring a separate account. |
| Email marketing | Yes | Yes |
| Founded | 2012 | 2000 |
| Free plan | No | Yes |
| Headquarters | Phoenix, Arizona, United States | Brussels, Belgium |
| Integrations | Official integration pages name Dotloop, Brokermint, Gmail, BombBomb, MailChimp, Microsoft Exchange, Google Calendar, Zapier, Microsoft Teams and Piesync. | The marketplace lists Google Agenda, Zoom, Facebook, Twitter, WhatsApp, Cellcom SMS, Allocloud and Intertel integrations. |
| Lead import | Yes | Yes |
| Limit: pricing transparency | TechRadar reports that plan prices, onboarding fees and premium add-ons are not transparently published and that setup fees can be substantial. | Independent French coverage reports that current French pricing is quote-only, with separate charges for user licences, automation/AI and implementation. |
| Mobile app | Yes | Yes |
| Praise: usability | TechRadar describes the interface as clean and intuitive, with core contact and calling tasks requiring only a few clicks. | Independent editorial coverage highlights the combined CRM and transaction workflow, matching, portal publishing and automation as strengths. |
| Property matching | Yes | Matching identifies properties that fit buyers’ or tenants’ search criteria. |
Lofty plans
- Lofty AgentPriced on request
- Lofty BrokerPriced on request
- Lofty EnterprisePriced on request
- Lofty TeamPriced on request
WHISE plans
- FreemiumFree
- Starter€59 a month
- Expert€89 a month
Pick Lofty if…
Lofty suits agents, teams, brokers and enterprise real estate users looking for an IDX website alongside CRM and marketing tools. Its mobile apps serve users working on iOS or Android as well as the web.
Pick WHISE if…
You want what its maker publishes above — check its page for the details.